[Hiring] Senior Associate, Performance Marketing @Apartment List

Role Description

We're seeking a skilled Senior Associate, Paid Search Marketing to join our performance marketing team. This is a high-impact role critical to driving new customer acquisition and expanding our market presence through search channels. The right candidate will own day-to-day execution of our paid search program, bringing both analytical rigor and business judgment to their work, proactively surfacing observations and contributing to strategy over time, and moving fast on opportunities. This role has real ownership and impact.

• Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS.
• Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix.
• Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance.
• Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels.
• Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities.
• Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency.
• Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders.
• Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices.
• Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance.
• Document paid search learnings and testing outcomes to elevate our collective performance.

Qualifications

• 3-4+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM.
• Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end.
• Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage.
• Experience in developing and scaling new search campaigns and keyword strategies.
• Excellent communication and project management skills.
• Ability to collaborate effectively with diverse teams.

Requirements

• Comfortable working with performance data and using it to guide campaign optimization decisions.
• Strong analytical thinking and problem-solving skills specific to paid search metrics.
• Ability to identify relevant KPIs for different search campaigns and initiatives.
• Naturally curious and proactive about using data. Spots trends, asks questions, and brings observations forward rather than waiting for problems to surface.

Benefits

• Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable).
• Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents.
• Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break.
• Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable).
• Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses.
• Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services.
• 401k Plan: To support you in your individual retirement goals.
• Homeownership & Mortgage Savings: Access exclusive mortgage rates up to 1% below retail lenders and free 1:1 expert guidance.
• Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups.
• Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission.
• Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development.
• Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business.
• Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes.