[Hiring] Senior Advertising Manager @Harvest Group

Role Description

The Senior Digital Advertising Manager, Retail Media Paid Search will play an essential role in defining, managing, and communicating retail paid search strategies for large, complex clients across multiple retailers (including Walmart, Sam’s Club, Amazon, Target, and Kroger). While this role is primarily dedicated to Paid Search (sponsored product campaigns, keyword strategy, bid management, and performance optimizations), it also serves as a strategic advisor/consultant across programmatic display and paid social channels.

In addition to planning, executing, and reporting on search campaigns, this full-funnel leader is expected to consistently focus on client opportunities and threats. Day-to-day activities include:

• Hands-on execution of Paid Search campaigns (optimizations, keyword analysis, bid adjustments)
• Strategic planning
• Managing client/team relationships

This role is a balance between execution and strategy. The Senior Advertising Manager will also inform internal client teams on important Paid Search strategies and best practices in retail media. The ideal candidate will work to make sense of the many moving pieces of the sponsored advertising ecosystem, translating them into actionable strategic choices.

For this role we prefer that candidates are based out of the following states: AL, AR, AZ, CT, FL, GA, IA, ID, IL, IN, KS, KY, MA, MD, MI, MN, MO, MS, NE, NV, NC, NJ, OH, OK, OR, PA, SC, TN, TX, UT, VT, WA, or WI.

Qualifications

• 4–5+ years of experience managing retail Paid Search campaigns across retail media networks (ex. Amazon, Walmart Connect, Criteo, Instacart, or similar retail media networks)
• Must have hands-on experience executing campaigns on Walmart or Amazon
• Enjoys fast-paced, changing environment with evolving challenges
• Strategic thinker capable of analyzing search performance data to refine campaign execution
• Self-starter with a drive to innovate and improve processes and results
• Experience managing multiple stakeholders and achieving consensus on goals and objectives
• Ability to take ownership and work autonomously with little supervision
• Strong multitasking skills with ability to prioritize and organize multiple projects
• Exceptional attention to detail with ability to connect small changes to larger performance outcomes
• Ability to translate large amounts of performance data into concise and actionable takeaways
• Clear verbal and written communication skills
• Adept at learning new advertising platforms and tools
• Proficient in Microsoft Office, with a focus on Excel
• Willingness to travel

Requirements

• Experience developing Paid Search advertising strategies across multiple retailers (e.g., Walmart, Sam’s Club, Amazon, Target, Kroger)
• Experience with holistic strategy in account management or as a strategic advisor, inclusive of search, display (Amazon DSP, DV360, TTD), and social (ex. Meta)
• 1–2 years of people management experience

Benefits

• Competitive compensation and benefits packages
• Base pay range: $85,000-$110,000/annually
• Eligible to participate in bonus program
• Robust benefits package including Medical, Dental, Vision, 401K, PTO
• Charitable Gift Matching Program
• Volunteer Hours