[Hiring] Senior Adobe Journey Optimizer @Nortal

Role Description

As a Senior Adobe Journey Optimizer, you will be responsible for leveraging the Adobe Journey Optimizer platform to design, implement, and optimize personalized customer journeys across various channels. This role requires a deep understanding of customer behavior, data analysis, and marketing automation techniques to drive engagement, conversions, and retention.

• Develop and execute personalized customer journeys using Adobe Journey Optimizer, incorporating various touchpoints such as email, SMS, push notifications, and more.
• Collaborate with cross-functional teams including marketing, data analytics, and IT to gather requirements, define audience segments, and implement targeted campaigns.
• Utilize Adobe Experience Cloud tools to analyze customer data, identify insights, and optimize journey performance.
• Implement A/B testing and multivariate experiments to continuously improve campaign effectiveness and conversion rates.
• Monitor key performance metrics and provide regular reports and insights to stakeholders, highlighting successes and opportunities for optimization.
• Stay up-to-date with industry trends, best practices, and platform updates to drive innovation and maximize the impact of Adobe Journey Optimizer.

Qualifications

• 1+ year of Adobe Journey Optimizer (AJO): Hands-on experience designing, implementing, and optimizing customer journeys.
• 3+ years of Marketing Automation: Experience managing automated, multichannel campaigns (email, SMS, push notifications).
• 2+ years of Customer Journey Management: Experience with journey mapping, personalization, and customer lifecycle strategies.
• 2+ years of Audience Segmentation & Data Analysis: Experience defining target audiences and analyzing customer behavior.
• 1–2+ years of Adobe Experience Cloud: Familiarity with Adobe Experience Platform (AEP), Adobe Analytics, or related solutions.
• 2+ years of Campaign Optimization: Experience with A/B testing, performance tracking, and conversion optimization.
• 2+ years of Stakeholder Collaboration: Experience working with Marketing, Data, and IT teams.

Benefits

• Competitive USD salary.
• 100% remote work: While you can work from anywhere, you’re always welcome to connect with teammates and grow your network at our coworking spaces across LATAM.
• Paid off & national holidays: Take the time you need according to your country’s regulations while receiving your full salary.
• Sick leave: Focus on your health without stress. Take the necessary time to recover and feel better.
• Annual credit: Spend it on the perks you love to enhance your work-life balance.
• Team-building activities: Join us for coffee breaks, tech talks, and after-work gatherings to bond with your Nortal family and feel part of our vibrant community.
• Birthday off: Enjoy an extra day off during your birthday week to celebrate in style with friends and family.