[Hiring] Senior Account Manager, Integrated Planning & Strategy @Dept

Role Description

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content, and commerce. Deciphering present-day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients.

As such, we are looking for a Senior Manager, Integrated Media Strategy & Planning who shares this approach and wants to join a talented team of growth marketers. This role is equal parts research and insight development as well as a strategic client partner. This person will join us as a key member of our strategy team; working alongside the directors to provide robust data-based strategies to our clients while also helping to guide larger cross-functional teams on campaign planning and ongoing optimizations.

In this role, you will serve as a trusted advisor for internal cross-functional team members and external partners and become a steward of integrated planning and strategy core practices and solutions, with a particular focus on transforming the way consumers engage and shop across retail marketplaces and direct-to-consumer (D2C) environments.

DEPT is a remote-first organization. For this role, we’re looking for someone located in the Pacific or Mountain time zone to align with team and client schedules.

You'll be responsible for:

• Planning:
  • Developing integrated media plans across D2C and retail marketplace business models, including tactic-level plans and investment scenarios, grounded in strategy, methodology benchmarks, and thoughtful assumptions.
  • Translating research insights into actionable media plans by synthesizing inputs from tools such as GWI, eMarketer, Pathmatics, Similarweb, and client or platform data (Meta, Google, Amazon, The Trade Desk, etc.).
  • Building full-funnel, channel-agnostic media plans using both CPC- and CPM-based investment frameworks.
  • Developing audience-first communication plans, including budget allocation, KPI frameworks, channel selection, and partner recommendations.
  • Aligning campaign planning with product launch calendars, retail media opportunities, and promotional moments across key U.S. retailers.
  • Applying a strong working knowledge of Amazon Ads (search, DSP, display) to support retail and performance-focused planning efforts. Familiarity with Best Buy Ads, Walmart Connect, and Target Roundel is highly valuable, with the ability to adapt plans to evolving retail media capabilities and brand footprints.
  • Maintaining awareness of global retail and go-to-market considerations to inform planning for international expansion and multi-market execution.
• Collaboration:
  • Serving as a dependable thought partner to strategy leads, helping to operationalize strategic planning frameworks and guide planning through to activation.
  • Working closely with cross-functional team members both externally and internally across Client Services, Media Activation, Data Science, and Creative to deliver connected plans and ensure seamless campaign execution, including tracking plan vs. actuals.
  • Navigating complexity across platforms, stakeholders, and business models, and translating that complexity into clear, actionable plans.
  • Presenting and articulating planning recommendations clearly to both internal and external stakeholders with confidence.
  • Boosting morale and contributing to an inclusive, supportive team culture by being a positive example in group problem solving and growing careers of junior team members.
  • Sharing platform trends, retail innovations, and media shifts with the team to inspire fresh thinking and continuous improvement.

Qualifications

• 4+ years of hands-on experience in media planning and strategy, with an emphasis on digital media buying both on and off retail environments.
• 2+ years experience using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer, and platform-native dashboards.
• 2+ years of client facing and team management experience.
• Strong familiarity with Amazon’s retail media solutions; knowledge of Best Buy, Target, Walmart, and other retail platforms is a strong plus.
• Proven experience planning across both CPC and CPM channels, with a clear understanding of brand and performance media and how they work together.
• Strong understanding of audience segmentation, full-funnel planning, and measurement frameworks.
• Ability to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders.
• A curious and creative mindset, while also rigorous and analytical.
• Energized by the evolving intersection of media, retail, technology, and consumer behavior.
• Strong collaboration, client relationship building, and leadership skills.
• Experience navigating cross-functional teams and dynamic organizational environments.

Benefits

• DEPT® is an equal opportunity employer (EOE).
• Inclusive and barrier-free recruitment and selection process.
• Commitment to diversity, equity, and inclusion.
• B Corp-certified company passionate about purpose-driven work.
• Flexible salary based on relevant experience, expertise, physical location, and organizational impact.