Role Description
Our partners in the US are looking to strengthen their digital marketing agency with a technically strong and strategically minded Search Discoverability Specialist who has a passion for SEO, emerging search technologies, and driving organic visibility.
The ideal candidate will have a strong technical SEO foundation and the ability to independently audit, diagnose, prioritize, and resolve complex SEO challenges across multiple client websites. This opportunity offers exposure to a diverse range of industries and international clients, with a particular focus on technical SEO, search discoverability, and the evolving landscape of AI-powered search.
The successful candidate will bring hands-on agency experience, excellent analytical skills, and the ability to translate technical findings into actionable recommendations that drive measurable business results.
Qualifications
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Minimum 4+ years of hands-on SEO experience, with a strong emphasis on technical SEO.
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Previous experience working in a digital marketing or SEO agency is mandatory.
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Proven ability to independently conduct technical SEO audits, identify issues, and develop actionable recommendations.
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Strong understanding of crawlability, indexation, redirects, canonicalization, XML sitemaps, robots.txt, Core Web Vitals, and mobile usability.
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Practical experience with Screaming Frog, Google Search Console, GA4, Ahrefs, Semrush, Looker Studio, BrightLocal, or equivalent SEO platforms.
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Good understanding of website architecture, internal linking, crawl depth, orphan pages, and structured data implementation.
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Familiarity with schema markup, structured content, and technical SEO QA processes.
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Understanding of AI search optimization, including AEO, GEO, AI Overviews, LLM visibility, and AI crawler accessibility.
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Knowledge of AI crawlers such as GPTBot, ClaudeBot, PerplexityBot, and Google-Extended, including their access requirements and website configuration.
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Strong understanding of traditional SEO, keyword research, content optimization, local SEO, Google Business Profile, backlink analysis, and E-E-A-T.
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Ability to translate complex technical SEO findings into clear, prioritized action plans for developers and non-technical stakeholders.
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Excellent analytical, problem-solving, organizational, and communication skills.
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Experience managing multiple websites and client accounts simultaneously.
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Ability to work independently, take ownership of projects, and meet deadlines.
Requirements
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Experience: 4+ Years (Mandatory)
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Agency Background: Mandatory
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Timezone: US and Canada
Benefits
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Health Insurance
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Mental Health Care Coverage
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Professional Development Fund
Job Details
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Position: Search Discoverability Specialist
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Base Salary: PKR 250,000 β 280,000 per month
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Annual Leave: 15 Paid Leaves
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Job Timings: 9:00 AM to 5:00 PM US Time
How Youβll Contribute
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Conduct comprehensive technical SEO audits across multiple client websites, identifying crawlability, indexation, and website performance issues.
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Analyze and resolve technical SEO issues relating to redirects, canonical tags, XML sitemaps, robots.txt, crawl depth, orphan pages, internal linking, and information architecture.
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Monitor and optimize Core Web Vitals, mobile usability, website performance, and overall technical health.
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Review, implement, and QA structured data, schema markup, and other technical enhancements to improve search engine understanding.
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Use tools such as Screaming Frog, Google Search Console, GA4, Ahrefs, Semrush, Looker Studio, BrightLocal, and similar platforms to identify opportunities and monitor performance.
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Develop prioritized technical SEO action plans and communicate recommendations clearly to developers and internal teams.
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Validate technical fixes after implementation and ensure issues are properly resolved.
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Evaluate website accessibility for AI crawlers, including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended.
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Apply AEO and GEO principles to improve website visibility across AI-powered search experiences.
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Understand how structured content, entity signals, technical architecture, and content accessibility influence AI search visibility and LLM citations.
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Monitor developments in Google AI Overviews, AI search experiences, and emerging LLM visibility opportunities.
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Conduct keyword research and develop content optimization strategies to improve organic search performance.
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Support local SEO initiatives, including Google Business Profile optimization and local search visibility.
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Perform backlink analysis and identify opportunities to improve website authority and E-E-A-T signals.
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Collaborate with content, development, and marketing teams to ensure SEO best practices are implemented consistently.
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Manage multiple client accounts, prioritize deliverables, and communicate SEO progress and performance through regular reporting.
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Stay up to date with search engine algorithm updates, technical SEO developments, and emerging AI search trends.