[Hiring] Retention Marketing Manager @Alphalion
Mar 31, 2025 - Alphalion is hiring a remote Retention Marketing Manager. 💸 Salary: unspecified. 📍Location: USA.
Role Description
Alpha Lion is on the hunt for a Retention Marketing Manager to lead the charge in driving customer loyalty, increasing repurchase rates, and maximizing lifetime value (LTV). In this role, you will own the end-to-end development and execution of retention initiatives that create a seamless and engaging customer experience, fostering long-term brand affinity.
- Lead and optimize email, SMS, push notifications, and subscription marketing to increase repurchase rates, customer lifetime value (LTV), and incremental revenue.
- Improve customer retention flows by analyzing behavioral data and refining onboarding, post-purchase, and win-back strategies to drive repeat purchases.
- Develop a structured testing roadmap across all owned channels (email, SMS, pop-ups, onsite navigation) to enhance personalization and engagement.
- Oversee strategies to grow subscriptions, reduce churn, and improve collection rates while helping build a best-in-class loyalty program that fosters long-term customer advocacy.
- Maintain the Retention KPI Tracker, analyzing key metrics like LTV, churn, AOV, and first-month retention to optimize performance and uncover growth opportunities.
- Lead the implementation of pop-ups to maximize subscriber acquisition, optimize triggers and offers, and enhance conversion rates.
- Use data insights to optimize app engagement, refine push notifications, and enhance shopping experiences with gamification and exclusive incentives.
- Work closely with Acquisition, Product Development, and Customer Service teams to eliminate friction points, improve retention strategies, and enhance the customer experience.
- Manage and collaborate with specialists across email, SMS, subscription, and loyalty programs, ensuring efficient execution and continuous innovation in retention marketing.
Qualifications
- Bachelor’s degree in marketing, business, or a related field.
- 5+ years of experience in retention marketing, email marketing, or lifecycle marketing, with at least 3 years in an e-commerce retention role.
- Proven experience in designing and building retention programs across Customer Service (CS), Customer Experience (CX), Subscription, or Loyalty programs—not just executing, but owning strategy.
- Strong understanding of key customer retention metrics (LTV, AOV, churn, repurchase rate) and how to leverage data to improve performance.
- Hands-on experience with marketing automation tools such as Klaviyo, Shopify, Postscript, or similar platforms.
- Proficiency in analytics tools (Google Analytics, Adobe Analytics, or other BI platforms) to track, measure, and optimize retention efforts.
- Experience managing teams and leading cross-functional projects, ensuring seamless execution of retention strategies.
- Ability to work effectively in a remote environment, demonstrating strong communication, collaboration, and self-motivation.
- Strong project management and organizational skills, with the ability to juggle multiple initiatives simultaneously.
- Passion for data-driven marketing and customer engagement, with a relentless drive to improve retention strategies.
Company Description
Alpha Lion is a leading fitness and nutrition company dedicated to creating innovative, high-performance supplements that help people achieve their fitness goals. Under the Alpha Lion umbrella, Superhuman is one of America's top pre-workout energy brands, focusing on making fitness fun and accessible.
Founded by gym lovers who got tired of an industry that takes itself too seriously, Superhuman's mission is simple: turn boring workouts into daily celebrations and make fitness fun while making the world healthier.
We believe the best workouts happen when you're actually enjoying yourself. The fitness industry has been stuck in 'no pain, no gain' mode for too long. Great results and good times aren't mutually exclusive - they're better together.
There's nothing like the high of a great workout - that moment when the energy kicks in, your playlist hits right, and you surprise yourself with what you can do. We're here to make sure every session feels like that.
Join our fast-growing team and help shape the future of fitness. At Alpha Lion, you'll work with passionate fitness enthusiasts in a culture that values creativity, excellence, bold ideas, and moving at speed. We're disrupting the supplement industry with products people actually love to use, backed by formulations that deliver real results.
This is your chance to make a mark on not just one, but two dynamic brands that are changing how people experience fitness.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 31, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
