[Hiring] Growth Marketing Manager @Kin
Apr 04, 2025 - Kin is hiring a remote Growth Marketing Manager. đź’¸ Salary: competitive salary and equity. đź“ŤLocation: USA.
Role Description
We’re looking for a strategic and results-driven Growth Marketing Manager to take ownership of our Paid Search campaigns and drive acquisition efficiency. You’ll be responsible for managing and optimizing campaigns across Google and Bing Ads, ensuring we’re scaling effectively while maintaining strong unit economics. You thrive in a data-driven environment, love getting into the weeds of campaign performance, and are always looking for new opportunities to test and refine strategies.
Beyond Paid Search, you’re curious about other paid media channels and adaptable enough to pivot between platforms when needed. Your expertise in SEM, combined with your analytical mindset and creative problem-solving skills, will help shape Kin’s growth strategy and fuel our expansion.
A Day in the Life Could Include:
- Owning the creation, execution, and day-to-day operations of Google Ads and Bing Ads campaigns.
- Managing budgets efficiently to optimize CAC, policy binds, and total premium.
- Continuously refining keyword and negative keyword lists, bid strategies, audiences, and ad creative to maximize efficiency.
- Analyzing campaign performance data to uncover actionable insights and refine strategies.
- Collaborating with creative and product teams to test new copy, landing pages, and audience targeting approaches.
- Staying ahead of SEM trends, platform updates, and customer acquisition best practices.
- Conducting competitive and market analysis to identify new opportunities.
Qualifications
- 5+ years of experience managing Google and Bing Ads accounts with $10M+ annual budgets.
- Bachelor's degree in Marketing, Business Administration, or a related field (Master’s degree a plus).
- Google Ads Certified, with a deep understanding of SEM best practices.
- Strong analytical skills, with experience using Google Sheets/Excel and data reporting tools like Looker or Tableau.
- Experience with A/B testing and statistical significance in ad performance measurement.
- Familiarity with other digital ad platforms (Meta, Display, YouTube, etc.).
- Excellent communication and collaboration skills—comfortable working cross-functionally.
- Detail-oriented with a passion for testing, learning, and optimizing.
Requirements
- Experience in fintech or insurtech industries (bonus points).
- Startup experience or comfort working in fast-moving environments (bonus points).
- Hands-on experience with Google Tag Manager (bonus points).
Benefits
- Comprehensive benefits program including Medical, Dental, Vision, Life Insurance and Disability Insurance options.
- Employee Assistance Program.
- Elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance, and pet insurance.
- Competitive salary and equity.
- 401K with a company match of up to 4%.
- Flexible PTO for exempt employees, along with 8 company-observed holidays.
- A paid parental leave program that provides 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non-birthing parents.
- Continuing education and professional development opportunities.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
competitive salary and equity
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 04, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
