[Hiring] Retention Marketer @Darkroom

Role Description

This role owns email and lifecycle marketing across three properties: Shadow, Darkroom, and our CEO's personal newsletter. Our marketing team publishes a high volume of content across LinkedIn, X, Instagram, YouTube, a podcast, and a creator program, and very little of it has an email path behind it. You build that path and then run it.

• Shadow Lifecycle (priority)
  • Build the direct funnel end to end: creator or LinkedIn post, to email capture, to nurture, to signup, instrumented so we know which content produces signups.
  • Own onboarding, activation, and product education sequences for new Shadow signups.
  • Run follow-up for demos, webinars, and launches, with the sequence built before the event rather than after it.
• Darkroom and the CEO's Newsletter
  • Build prospect and client nurture by service line, so a lead from a case study or an event lands in a sequence that matches what brought them in.
  • Own the strategy behind the biweekly newsletter, working with the Marketing Ops Manager who deploys it.
  • Turn the CEO's LinkedIn and X audience into an owned list: capture, welcome sequence, cadence, and a format that holds attention.
  • Keep the sales team supplied with follow-up sequences they will actually use.
• Lists, Copy, and Reporting
  • Own segmentation, list hygiene, deliverability, and compliance across all three properties.
  • Write your own copy. In this role the person who writes the email and the person who builds the flow are the same person.
  • Report on what each flow produces in signups and pipeline, not only in opens and clicks.
  • Document the flows so they live in a system the team can see and run.

Qualifications

• A real understanding of B2B.
• Genuine experience building lifecycle or email programs yourself.
• Platform-agnostic.
• Smart in a way that shows up in the work.
• Strong writing.
• Able to work across three audiences in the same week.
• AI-native.
• Comfortable owning the function from the ground up.

Requirements

• Hands-on ESP experience: Klaviyo, HubSpot, beehiiv, Substack, Mailchimp.
• You have marketed a SaaS or software product to a business audience.
• Agency, ecommerce, or performance marketing background.
• You have built a newsletter or an owned audience of your own.
• Familiarity with Notion, our operating layer.

Benefits

• Unlimited PTO + Local holidays (Relevant to your hub).
• Remote-First Culture.
• Parental Leave.
• Growth opportunities.