[Hiring] Regional Marketing Manager @Bio-Techne

Role Description

The Regional Marketing Manager is responsible for leading the development and execution of integrated marketing strategies across the EMEA region to drive awareness, demand generation, and pipeline growth for Bio‑Techne’s portfolio. This role partners closely with regional Market Development, global product marketing, sales leadership, and marketing operations to translate global strategy into regionally relevant, commercially impactful programs. The role requires the ability to deliver scalable, data-driven marketing execution aligned to regional growth priorities.

Key Responsibilities

• Campaign Execution & Localization
  • Lead the rollout and execution of tactics and multi-channel marketing campaigns across EMEA, including email, social media, webinars, landing pages and digital advertising via direct and indirect channels.
  • Drive localization of global marketing assets to ensure regional relevance (languages, regulations, product focus, market and strategic preferences).
  • Lead the creation of audience-targeted content such as landing pages, email banners, paid social copy, and customer testimonial materials.
  • Co-ordinate regional promotions, pricing communications, and regionalization of product launches.
• Digital & Demand Generation
  • Lead demand creation activities, including lead-generation campaigns, segmentation lists, and nurture flows.
  • Own and optimise webpages, metadata, SEO content, and social posts to maximize reach and relevance.
  • Drive execution and optimisation of A/B testing for digital tactics to enhance reach and engagement.
• Data, Reporting & Compliance
  • Own tracking and reporting of campaign performance and prepare regional marketing reports and monthly KPI updates.
  • Monitor and analyse tactic performance, customer engagement, and promotion uptake across the region.
  • Ensure CRM data quality and that all activities align with GDPR and internal compliance frameworks.
• Brand Governance
  • Ensure and enforce consistent use of Bio‑Techne brand guidelines across all EMEA markets and languages.

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, Communications, or related field.
• 3–6 years’ experience in marketing, preferably in life sciences, biotechnology, or B2B technical markets.
• Ability and willingness to travel as necessary – Travel up to 25%.

Requirements

• Additional languages preferred.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Folloze).
• Strong writing, editing, and storytelling skills with the ability to adapt content for scientific audiences.
• Understanding of GDPR considerations in marketing communications.
• Excellent project management, organizational skills, and ability to work with cross-functional teams.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels.

Benefits

• We offer competitive wages along with extensive benefits for employees and their families.
• We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan.
• We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
• We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging.
• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.