[Hiring] Programmatic & Social Media Buyer @Loblaw Companies Limited

Role Description

The Programmatic & Social Media Buyer is responsible for the planning, execution, optimization, and reporting of digital advertising campaigns across multiple media channels. This role serves as a key partner to Media Planning/strategy teams to ensure successful campaign delivery, operational excellence, and client satisfaction within the Québec market.

What You'll Do:

• Campaign Management & Execution:
  • Manage the end-to-end execution of digital advertising campaigns, including campaign setup, trafficking, QA, monitoring, optimization, and reporting.
  • Ensure campaigns are launched accurately and on schedule while meeting client objectives and performance KPIs.
  • Monitor campaign delivery and proactively address pacing, targeting, creative, and technical issues.
  • Implement and validate tracking, tagging, and measurement solutions across advertising platforms.
• Operational Excellence:
  • Maintain best practices, workflows, and quality assurance processes to improve campaign execution and scalability.
  • Collaborate with internal teams to identify operational efficiencies and automation opportunities.
  • Maintain campaign documentation, process guides, and operational standards.
• Performance & Reporting:
  • Analyze campaign performance data and provide actionable recommendations to improve outcomes.
  • Track delivery metrics, inventory utilization, and campaign health to ensure revenue realization.
  • Act as the primary operational contact for Québec-based client service teams.
  • Partner with advertisers, agencies, and internal stakeholders to ensure seamless campaign execution.
  • Support client meetings by providing technical expertise and campaign performance insights.
• Market & Product Support:
  • Support the growth of advertising solutions within the Québec market.
  • Ensure campaign materials and communications align with French-language requirements and local market expectations.
  • Provide feedback to media teams regarding market-specific needs and opportunities.

Qualifications

• Previous experience in digital advertising, ad operations, media operations, or campaign management.
• Experience working with ad servers, DSPs, SSPs, and digital advertising platforms.
• Strong understanding of programmatic advertising, audience targeting, and measurement.
• Proficiency with campaign reporting and analytics tools.
• Excellent project management and problem-solving skills.
• Bilingual (French and English), with strong written and verbal communication skills in both languages.

Requirements

• Remote opportunity.
• Hourly rate: $35.00 - $48.00 depending on level of experience.
• Fixed Term: 5 month contract.
• Candidates who are 18 years or older are required to complete a criminal background check.

Benefits

• Progressive careers and comprehensive training.
• Flexibility and competitive benefits.