[Hiring] Product Marketing Manager, Consumer Growth Marketing @Yelp

Role Description

Yelp's Growth Marketing team is dedicated to driving user acquisition, activation, and long-term engagement across the full consumer lifecycle. As a Growth Marketing Manager, you will own the strategies and execution for consumer onboarding, retention and re-engagement, and acquisition across our Services and Restaurant, Food & Nightlife (RFN) verticals.

• Design and optimize onboarding journeys to nurture new users, identifying user needs and improving early engagement to deepen retention.
• Build segmentation frameworks to identify at-risk and lapsed user cohorts, and design personalized reacquisition journeys based on prior behavior and vertical affinity.
• Lead content strategy for consumer campaigns and optimize content for AEO/GEO discoverability.
• Lead mid-funnel marketing to acquire new Services users through off-platform channels and drive qualified users deeper into the funnel.
• Lead targeted engagement strategies for Services and RFN users across core growth channels to increase retention and deepen engagement throughout the user journey.
• Lead the development, execution, and ongoing optimization of growth experiments using A/B testing, segmentation, and analytics.
• Measure campaign performance and iterate on strategies to improve efficiency.
• Partner with Marketing Technology and Operations teams to build new marketing capabilities, behavioral signals, and channel optimizations that drive engagement and revenue.
• Demonstrate strong organizational and interpersonal skills — set priorities, problem-solve, multitask, and work independently in a rapidly changing environment.
• Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.

Qualifications

• 5-8 years of experience in growth marketing, lifecycle marketing, or related roles.
• Proven experience building and optimizing onboarding and lifecycle programs across owned channels (i.e., email, push, in-product).
• Direct experience developing winback or re-engagement strategies that drove measurable reactivation.
• Experience with content strategy, including integration of UGC content and content development for social, lifecycle, or SEO/AEO channels.
• Hands-on experience with marketing platforms to oversee campaign execution, develop audience segmentation, and ideate new behavioral signals.
• Strong analytical and strategic thinking skills. Must be comfortable analyzing campaign performance, extracting insights from data, and applying them to real-world execution and optimization.
• Experience working with paid acquisition or performance marketing teams is desirable.
• Demonstrated ability to manage performance monitoring across a large portfolio of campaigns, with a bias toward action and continuous optimization.
• Excellent organizational, project management, cross-functional collaboration, and prioritization skills in fast-paced, dynamic settings.
• Strong communication skills with the ability to summarize complex concepts to an executive audience.
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience).
• Experience with, or strong enthusiasm for, applying AI solutions in growth marketing.

Requirements

• Compensation range for this position is $106,000- $198,000 annually. You may also be offered a bonus and benefits.

Benefits

• Effective your first day: Full medical, vision, and dental.
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy.
• Work from home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.
• Employee stock purchase plan.