[Hiring] Product Marketing Manager @Knit

Role Description

We're looking for a Product Marketing Manager to work directly with our Director of Product Marketing. We're in a period of rapid growth: our product is evolving, our sales team is scaling, and our GTM motion is maturing. This is a hands-on execution role with real ownership.

• Own end-to-end launch execution and help build the infrastructure that makes each launch more repeatable than the last.
• Coordinate timelines, draft launch messaging, and ensure every stakeholder knows what's shipping and how to talk about it.
• Build scalable launch infrastructure — templates, processes, and systems.
• Translate sprint releases and product updates into crisp internal communications.
• Own and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides.
• Partner with our Product team on crafting compelling messaging.
• Design and run programs that keep our sales team effective.
• Build and maintain the competitive intelligence system.
• Own rep onboarding curriculum end-to-end.
• Build lightweight AI workflows and automations that scale your output.

Qualifications

• 3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company.
• Experience in Market Research is a bonus.
• Experience in launch execution and coordinating cross-functional stakeholders.
• Experience in building or contributing to sales enablement programs.
• AI fluent: comfortable using AI tools daily.
• Strong writer and storyteller.
• Highly organized and proactive about process.
• Effective at influencing cross-functional stakeholders.

Requirements

• Sales reps can speak to new product capabilities within days of a launch.
• New reps ramp faster due to structured onboarding programs.
• Launch timing and cadence are proactive.
• Enablement materials are living systems.
• Ability to operate autonomously and drive cross-functional initiatives.

Benefits

• Competitive salary + commission plan if applicable to role.
• Equity Options.
• Healthcare (medical, dental, and vision).
• Additional Coverage.
• Company laptop and one-time onboarding Technology Stipend.
• 401(k) with company match.
• Flexible time-off.
• Hybrid working.

Company Description

Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. We’ve condensed the entire quant + qual research process for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research.