[Hiring] Product Marketing Manager @Personify Health

Role Description

As a Product Marketing Manager for the Wellbeing business at Personify Health, you will help define how our wellbeing solutions show up in market, connect to buyer needs, and enable revenue teams to communicate differentiated value with confidence. This role sits at the intersection of Product, Marketing, Enablement, Sales, SAE, Account Management, CBR, and other cross-functional teams, translating product capabilities, market insights, and customer needs into clear positioning, compelling messaging, practical go-to-market plans, and high-impact commercial content.

You will be responsible for understanding the Wellbeing portfolio, priority audiences, competitive landscape, sales motions, buyer challenges, and product roadmap. Your work will support acquisition, retention, expansion, adoption, and stronger commercial execution across the Wellbeing business.

In this role, your work will be essential in the following areas:

• Market, Buyer, and Competitive Expertise: Build and maintain a deep understanding of the Wellbeing market, priority segments, buyer personas, influencers, customer needs, industry trends, sales motions, and competitive dynamics.
• Positioning and Messaging: Develop and maintain clear, differentiated, benefits-led positioning, messaging, value propositions, proof points, and buyer narratives for the Wellbeing portfolio.
• Go-to-Market Strategy and Launch Readiness: Partner closely with Product, Marketing, Enablement, Sales, SAE, Account Management, CBR, and other teams to plan, coordinate, and execute GTM motions for new solutions, releases, enhancements, packaging updates, and priority commercial initiatives.
• Product and Roadmap Partnership: Serve as a strategic partner to Product by bringing market, buyer, competitive, and field insights into roadmap discussions and launch planning.
• Enablement and Commercial Readiness: Partner with Enablement to design and activate GTM readiness for Sales, SAE, Account Management, CBR, and other customer-facing teams.
• Content and Asset Development: Create, curate, and maintain compelling product marketing content, including solution narratives, sales decks, one-pagers, case study inputs, demo scripts, website and campaign inputs, event messaging, proposal content, customer communications, and executive-ready materials.
• Cross-Functional Partnership and Influence: Act as a connective partner across Wellbeing GTM efforts, ensuring alignment on goals, messaging, timelines, readiness needs, and follow-through.
• Performance Measurement and Optimization: Define, track, and report qualitative and quantitative indicators of product marketing impact.

Embody Personify Health's core values - People matter; one team, one dream; deliver; and grow forward.

Perform other duties as assigned.

Qualifications

• BA/BS in Marketing, Business, Communications, Healthcare Administration, or a related field; MBA or advanced degree a plus.
• 5+ years of product marketing, solution marketing, GTM, sales enablement, or related B2B marketing experience.
• Experience working in healthcare, employee wellbeing, health plans, benefits, navigation, advocacy, digital health, or adjacent markets required or strongly preferred.
• Demonstrated ability to partner with cross-functional teams to translate product strategy into GTM execution and field readiness.
• Proven ability to develop benefits-led messaging, buyer personas, competitive positioning, commercial narratives, sales tools, launch materials, and customer-facing content.

• Strong understanding of healthcare, wellbeing, benefits, employer, consultant/broker, and health plan buying dynamics.
• Excellent storytelling skills with the ability to turn complex product capabilities into simple, differentiated, buyer-relevant messages.
• Strong GTM planning skills, including launch strategy, audience definition, messaging development, asset planning, internal readiness, stakeholder alignment, and post-launch optimization.
• Ability to build trusted relationships with internal partners, with the confidence to influence without direct authority.
• Experience creating and maintaining field-ready enablement assets.
• Analytical mindset with the ability to use market research, sales feedback, campaign performance, content usage, and win/loss insights.
• Strong project management skills with the ability to manage multiple priorities, stakeholder groups, dependencies, and deadlines.
• Excellent written, verbal, and presentation skills.
• Accountable, collaborative, curious, commercially minded, and comfortable operating with both strategic context and hands-on execution.
• Proficient in Microsoft Suite, especially PowerPoint; experience with Salesforce, Seismic, SharePoint, or marketing automation platforms a plus.

Benefits

• Competitive base salary and benefits effective day one.
• Comprehensive medical and dental through our own health solutions.
• Unlimited PTO—rest and recharge time is non-negotiable.
• Mental health support, retirement planning, and financial protection.
• Professional development with clear career progression and learning budgets.
• Mission-driven culture where diverse perspectives drive real impact on people's health.

Visit personifyhealthbenefits.com to explore our complete benefits package, wellness programs, and other employee perks.

This position offers a base salary range of $110,000 - $120,000, depending on location, skills, and experience.

Company Description

Personify Health is an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive.