[Hiring] Product Marketing Manager @McGraw Hill LLC.

Role Description

As Product Marketing Manager, Assessment + Personalization, you will help shape how McGraw Hill brings assessment, personalization, GenAI, and professional learning solutions to educators and the broader K-12 market. Your insights and marketing expertise will help create clarity, differentiation, and meaningful connections across our portfolio.

As part of the Marketing team, you will:

• Leverage market research and voice-of-customer data to develop cross-discipline storylines and strategies that build trust, appeal, and differentiation.
• Collaborate with Portfolio Marketing to connect these narratives to curriculum while helping inform product development across product lines.
• Lead high-impact marketing initiatives spanning customer segmentation, market assessment, competitive positioning, pricing strategies, and go-to-market execution.
• Support the launch of a new literacy assessment in the K-12 market while maintaining a strong understanding of assessment trends, customer needs, competitors, and emerging opportunities.

In this remote position, you can expect to:

• Bring insightful questions and customer perspectives to product teams as they develop next-generation tools and services, synthesizing data from multiple sources into strategic recommendations.
• Lead market research and analysis across the K-12 assessment landscape to identify customer needs, market trends, competitive dynamics, and emerging opportunities that inform marketing and assessment strategy.
• Collaborate across Marketing, Sales, and Product Development to integrate the voice of the customer into strategies, positioning, product development, and go-to-market plans.
• Support the go-to-market strategy and execution for a new literacy assessment, ensuring alignment across Marketing, Sales, Product, and external partners.
• Develop competitive positioning and differentiation, including sales support and marketing strategies, while contributing to segmentation, pricing, and market assessment initiatives.
• Write and edit copy and manage creative production for promotional and thought leadership content, internal training and presentations, customer-facing materials, and sales enablement assets while managing resources, schedules, and external agencies to ensure timely execution.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications.
• A minimum of 5 years of experience in Marketing Communications, Product Marketing, or related marketing or sales functions; educational publishing industry experience is preferred.
• Ability to synthesize research and data, ask thoughtful questions, challenge conventional thinking, and translate insights into actionable recommendations.
• Ability to influence stakeholders at all levels and collaborate effectively across Marketing, Sales, Product Development, and external partners.
• Demonstrated ability to manage multiple projects simultaneously, on time and on budget.
• Experience with segmentation, positioning, pricing, and new product development practices is a plus.

Benefits

• The pay range for this position is between $82,100 - $105,000 annually.
• Base pay offered may vary depending on job-related knowledge, skills, experience, and location.
• An annual incentive plan may be provided as part of the compensation package, in addition to a full range of medical and other benefits.