[Hiring] Product Marketing Manager @Subsplash

Role Description

As the Product Marketing Manager, you’ll report to our Sr. Product Marketing Manager and be the second member of a growing product marketing function, supporting positioning, messaging, and growth strategy for Subsplash's expansive portfolio of church tech products.

• Partner closely with Product, Marketing, and Sales to bring new products and features to market, specializing in direct-to-consumer products and features that advance product-led growth strategies.
• Review copy, monitor the adoption funnel, and use product data to find areas for growth.
• Build compelling, benefit-oriented product narratives that tell the story of how Subsplash products add value.
• Manage multiple business units and brands, numerous products, and complex feature sets to create a seamless, cohesive, and compelling narrative.
• Develop strong and compelling end-to-end go-to-market plans that drive awareness, traffic, and conversions in partnership with other marketing leaders and functional disciples.

Qualifications

• Models humility, innovation, and a drive for excellence.
• 3+ years of professional experience in product marketing or growth marketing, with direct experience in a B2B SaaS. B2C product marketing or marketing experience is a plus.
• Proficiency with product marketing and analytics tools (e.g., Pendo, Arcade, Hubspot, Thoughtspot, or similar) to promote and track funnel performance.
• Strong understanding of SaaS growth metrics: activation rate, trial-to-paid conversion, PQL volume, expansion revenue.
• Comfortable and proficient with AI models and platforms (Claude, Gemini, etc) to improve efficiencies, workflows, and overall output.
• Excellent written communication skills, with experience writing conversion-focused copy for self-serve landing pages and in-product messaging.
• Comfortable building from ambiguity—supporting sales motions and competitive offerings that are new to the Subsplash platform.
• Passionate about our products and how they can serve churches, ministries, and nonprofits.
• Highly organized, detail-oriented, and able to manage multiple parallel projects while working independently with minimal supervision.
• Working knowledge of GTM campaign planning, execution, and measurement.
• Bachelor's degree in marketing, business, or a related field is a plus.

Requirements

• Lead go-to-market execution, positioning, and messaging for Subsplash's self-serve, direct-to-consumer product lines.
• Design and continuously optimize the customer lifecycle, from awareness to trial to purchase to upgrade.
• Create exciting, benefit-oriented, and clever product narratives for headlines, webpages, email campaigns, and more.
• Work closely with Marketing Team members to create messaging and campaigns that generate demand and drive revenue.
• Collaborate cross-departmentally and be a bridge between the Sales, Marketing, and Product teams.
• Work with Product Management, Business Development, and the Executive team to strategically assess and review the product roadmap.
• Attend Product Team Sprint Reviews as a marketing advocate for the Product Team and a product advocate for the Marketing Team.
• Maintain working knowledge of the competitive landscape for both sales-led and direct-to-consumer offerings in the church tech space.

Benefits

• Generous Paid Time Off
• Medical Coverage
• Dental Coverage
• Vision Coverage
• 401k Matching
• Culture Building Events

Company Description

Subsplash is the platform churches use to run their ministry and engage their congregations. We bring the tools a church needs—apps, websites, giving, media, church management—onto one platform with one bill and one login. We serve roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day.

Our team of 280+ people is committed to humility, innovation, and excellence. We've built more than 30 firsts for the church market, including the first-ever church mobile app, and we've built enterprise software for brands like Xbox, Microsoft, Samsung, Expedia, and Cisco.

Working at Subsplash means doing meaningful work with people who care about getting it right.