[Hiring] Product Marketing Manager @Milliken and Company

Role Description

The Product Marketing Manager, OVIK Health, reports to the Product Marketing Director and is responsible for developing and executing product marketing strategies that support growth across OVIK Health’s clinical, retail, distributor, eCommerce, private label, and strategic account channels.

This role translates customer needs, market insights, and technical product capabilities into:

• Positioning
• Messaging
• Commercialization plans
• Sales tools
• Packaging content
• Marketing programs

The successful candidate will help shape how OVIK Health grows across its markets by:

• Developing customer insights
• Supporting commercialization efforts
• Bringing marketing programs to life through collaboration and influence

Success in this role requires:

• Balancing long-term thinking with practical execution
• Partnering with internal specialists, shared-service teams, and cross-functional stakeholders
• Delivering impactful marketing programs
• Comfort operating in an evolving business environment
• Building new capabilities where needed
• Finding creative ways to maximize impact with available resources

Work Environment & Travel

• This position may be remote or based in a Milliken office location.
• If remote, travel is expected approximately 15–20% of the time.
• Travel may include customer visits, retailer or distributor meetings, trade shows, industry events, market research activities, and internal business meetings.

Job Responsibilities

Market & Customer Understanding

• Develop a strong understanding of customers, buying influencers, and decision makers across various channels.
• Support segmentation, customer personas, competitive analysis, and market insights that inform product marketing plans and business decisions.
• Identify high-value marketing opportunities across multiple channels.
• Ensure consistent messaging and positioning across customer and partner touchpoints.
• Monitor customer needs, competitive activity, market trends, and channel dynamics to identify opportunities and risks.

Product Marketing & Commercialization

• Develop positioning, messaging, value propositions, and go-to-market plans for new and existing products.
• Support product commercialization by translating customer needs and technical product capabilities into clear value.
• Create sales and customer-facing materials including:
• Sales presentations
• Technical content
• Product training materials
• Case studies
• Application guides
• Packaging content
• eCommerce assets
• Amazon content
• Launch materials
• Lead development of marketing assets and programs by providing clear direction, priorities, and feedback.
• Support onboarding and activation of new channel partners.
• Partner with Sales leadership to identify capability gaps and enablement opportunities.

Marketing Activation & Execution

• Develop and execute go-to-market and marketing activation plans supporting product launches, customer engagement, demand generation, and business growth.
• Activate programs through a mix of trade shows, industry events, digital marketing, retail marketing, eCommerce, and customer education.
• Adapt business and product messaging into channel-specific content and programs.
• Collaborate with creative, digital, and shared-service teams to develop campaign assets and customer-facing materials.
• Partner with Digital Marketing resources to support website content, marketing automation, SEO/SEM, and customer engagement.
• Support retail and eCommerce needs, including packaging development and retailer-specific assets.

Commercial Partnership & Relationship Building

• Work with Sales teams to create targeted marketing programs that support account penetration and customer engagement.
• Build strong relationships and influence cross-functional teams and commercial stakeholders.
• Participate in customer meetings, retailer or distributor discussions, and market-facing activities.
• Proactively bring customer insights and marketing opportunities to leadership.
• Connect business priorities to practical marketing plans that can be executed within available resources.

Marketing Effectiveness & Operational Discipline

• Track performance of marketing initiatives and measure impact on demand generation and business objectives.
• Analyze channel engagement, campaign performance, and market trends to refine programs.
• Provide regular insights and recommendations to leadership.
• Manage marketing investments with an ROI-focused mindset.
• Maintain rigor across product claims, regulatory review, brand consistency, and asset management.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 4–6 years of B2B marketing experience, preferably in healthcare or regulated industries.
• Experience supporting product marketing, commercialization, or integrated marketing programs.
• Experience supporting multi-channel go-to-market models.
• Strong project management and campaign execution capabilities.
• Strong written and verbal communication skills.
• Ability to influence cross-functional teams.
• Resourceful, hands-on builder mindset.

Qualifications – Preferred

• Experience working with healthcare products or regulated markets.
• Familiarity with partner marketing or channel enablement programs.
• Experience working closely with various teams.
• Experience supporting packaging development or omnichannel marketing environments.
• Experience conducting market research or competitive analysis.