[Hiring] Product Marketing Manager @Andela

Role Description

As the Product Marketing Manager at Andela, you will be responsible for the go-to-market strategy and execution for Andela’s products, solutions, and learning programs. Working at the intersection of Product, Marketing, Revenue, and Partnerships you will translate roadmap priorities and solution capabilities into compelling positioning, coordinated launch plans, and sales enablement that drives commercial impact. You will report to the Senior Director of Marketing, GTM Strategy, and be based in the US or Canada.

Exceptional Leadership

• Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
• One team mentality: You break silos across teams. You put the company and mission first above your team alone.
• Great listener, hungry for feedback: You’re always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.
• Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
• Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
• Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.

Key Responsibilities

• Product & Solution Positioning:
  • Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers.
  • Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions.
  • Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users.
• Go-to-Market Strategy & Launch Execution:
  • Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization.
  • Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan.
  • Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently.
  • Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations.
• Cross-Functional Partnership:
  • Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns.
  • Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant.
  • Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels.
• Sales Enablement:
  • Develop and maintain a suite of sales enablement assets that equip revenue teams to win.
  • Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates.
  • Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve.
• Market & Competitive Intelligence:
  • Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities.
  • Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance.

Qualifications

• 5–6 years of B2B marketing experience, with at least 3 years in a product marketing role; experience in a high-growth technology company.
• Demonstrated track record of running go-to-market strategy for products or solutions.
• Experience developing sales enablement materials and working closely with revenue teams to improve pipeline and win rates.
• Familiarity with enterprise buying cycles and the ability to craft messaging that resonates with economic buyers, champions, and end users.
• Experience partnering with product management or solutions teams to translate roadmap priorities into GTM-ready positioning and campaigns.
• Experience working across time zones as part of a global team; prior exposure to multi-regional GTM is a plus.

Skills & Capabilities

• Exceptional written and verbal communication skills.
• Analytical mindset with the ability to draw actionable insights from win/loss data, campaign performance, and customer conversations.
• Collaborative and cross-functional.
• Highly organized and self-directed, comfortable managing multiple projects and priorities in a fast-moving environment.

Location

• While Andela is a fully remote organization, this role should be based in either the US or Canada.
• Some travel may be required for internal meetings, customer engagements, and events.