[Hiring] Product Marketing Manager @IO Global
Mar 26, 2025 - IO Global is hiring a remote Product Marketing Manager. 💸 Salary: unspecified. 📍Location: UK.
Role Description
As a Product Marketing Manager for Catalyst at IOHK, under the responsibility of the Head of Product, you will bring your expertise in high-tech international B2B and B2C marketing to the forefront. With experience in blockchain or disruptive/emerging technologies, you will collaborate closely with Product Management to understand and convey the unique value of Lace Wallet. Your role will involve developing and executing marketing and communication strategies that resonate with our community, ensuring that our messaging is clear, compelling, and aligned with the needs of both existing and future users. Success in this role requires strong collaboration across remote teams, including Product Management, Engineering, Business Development, Research, and Communications.
- Design a compelling pitch deck for potential investors.
- Develop a comprehensive plan for product launch, including target market, positioning, and channels.
- Set up and manage communication strategies for both investors and customers.
- Define and optimize the steps customers go through from awareness to conversion.
- Analyse and document the customer experience at each touchpoint.
- Develop key metrics to evaluate event success and create marketing materials for these events.
- Create assets (videos, brochures, etc.) to support product and brand promotion.
- Create and refine customer demos that showcase product value.
Qualifications
- Bachelor’s Degree in marketing, engineering, computer science, or a related area; a business or economics degree may also be considered depending on experience.
- Evidence of success (4+ years) in product marketing, particularly in international markets.
- Background in marketing high-tech, emerging, or disruptive technology solutions in both B2B and B2C environments; startup experience is a plus.
- Experience working in a rapidly growing organization and scaling technology from early adopters to mainstream users.
- Experience in establishing and improving collaborative work processes.
- Exceptional written and verbal communication skills, with experience engaging with customers and stakeholders at all levels.
- Willingness and ability to travel internationally.
Requirements
- Ability to build strong relationships internally across remote teams.
- Excellent writing skills with the ability to distill complex information into concise and accessible messaging.
- Clear and eloquent in presenting ideas, capable of engaging diverse audiences.
- Energetic, initiative-driven, with a strong work ethic.
- Strong ability to manage projects and collaborate with cross-functional teams.
- Skilled in translating highly technical information into customer-friendly benefits.
- Adept at managing content creation and executing marketing campaigns.
- Ability to align with and communicate IOHK’s vision for the future of blockchain technology.
- Focused on delivering measurable outcomes and achieving marketing goals.
Benefits
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
- Competitive PTO
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| 📍 | Be aware of the location restriction for this remote position: UK |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
unspecified
|
Remote
Location
UK
|
|
Job Type
full-time
|
Posted
Mar 26, 2025
|
| 📍 | Be aware of the location restriction for this remote position: UK |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
