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Marketing
Product Marketing Manager
@comScore, Inc.
[Hiring] Product Marketing Manager @comScore, Inc.
Mar 22, 2025 - comScore, Inc. is hiring a remote Product Marketing Manager. 💸 Salary: $125,000 - $150,000. 📍Location: USA.
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Role Description
This role involves leading the product commercialization process for Comscore’s campaign measurement solutions. You will partner closely with commercial, product, and marketing teams to:
- Lead the go-to-market launch of new releases, features, and product initiatives
- Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
- Conduct market segmentation and TAM analysis for each product launch
- Define ideal customer profiles, launch phases, product positioning/value props, pricing/packaging, and KPIs for benchmarking
- Own the development of customer/external roadmaps for different customer segments
- Ensure sales readiness by producing internal and external product-related content
- Foster deep cross-collaboration between Product, Sales, and Marketing
- Partner closely with brand marketing in developing market-facing narrative
- Develop competitive analysis resources, including battlecards, competitor grids, and positioning maps
Qualifications
- 5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience
- Strong understanding of the ad ecosystem holistically, across all formats and channels
- Technically savvy, with experience in the programmatic ad tech industry and ad-measurement
- Experience building and executing marketing and go-to-market plans and campaigns
- Excellent written and verbal interpersonal skills
- Strong writing, presentation skills, and analytical orientation
- Excellent interpersonal skills to interact with cross-functional teams and external partners
- Enthusiastic self-starter with the ability to manage multiple projects
- Creative problem-solver
Requirements
- Master of simplicity: organized thinker with excellent communication skills
- Ability to simplify complex topics and explain them clearly and concisely
- People manager experience a plus
- Ability to flourish in a fast-paced and dynamic environment
Benefits
- Compensation: $125,000 - $150,000; Commensurate with experience
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$125,000 - $150,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 22, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
