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Marketing
Product Marketing Manager
@Education Perfect
[Hiring] Product Marketing Manager @Education Perfect
Mar 19, 2025 - Education Perfect is hiring a remote Product Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: Canada.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
As a Product Marketing Manager, you will bridge the gap between product development and market success in Canada. This role plays a crucial part in ensuring our products resonate with local customers by crafting compelling messaging, executing go-to-market strategies and driving product adoption.
- Partner with sales, customer success and curriculum teams to understand market needs, challenges and opportunities, ensuring our global positioning strategies are effectively localised for the Canadian market
- Develop compelling messaging, value propositions and marketing collateral that clearly communicate product benefits to educators and institutions, driving engagement and conversion
- Lead the planning and execution of go-to-market strategies for new products, features and updates, aligning with local market dynamics to maximise impact
- Oversee product launches, ensuring sales and customer success teams are equipped with the necessary materials, training and tools to drive adoption and retention
- Collaborate with marketing teams to create region-specific campaigns, webinars and promotional content that enhance product visibility and engagement
- Analyse user data, feedback and behavioural trends to identify opportunities for increasing product adoption, optimising engagement strategies and ensuring long-term customer success
- Conduct in-depth market research and competitive analysis to stay ahead of industry trends, monitor competitor positioning and refine our strategic approach
- Use insights from research and customer segmentation to inform and enhance product-market fit, ensuring our offerings align with the evolving needs of educators and institutions
- Provide feedback and strategic input to the product team to influence the roadmap, ensuring new features and improvements address key market demands
Qualifications
- 5+ years of experience in product marketing within SaaS, ideally in ed-tech
- Experience working in a regional role within a global organisation is a plus
- Proven ability to drive product adoption, engagement and growth
- Strong analytical skills to interpret data and inform strategic decisions
- Excellent communication and presentation skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects
Benefits
- Remote and flexible working arrangements
- Communication allowance towards monthly internet or phone charges and $1000 towards setting up your home office for remote workers
- Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
- Wellness allowance to use on anything to support your mental and physical wellness
- EAP with unlimited sessions
- Employee Equity Bonus Plan
- Employee referral program - $2000 when you refer a new team member
- Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
- EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees
- Opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community
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| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Mar 19, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
