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Product Marketing Lead, Vaults & Curated Strategies
@Gauntlet
[Hiring] Product Marketing Lead, Vaults & Curated Strategies @Gauntlet
Jan 30, 2025 - Gauntlet is hiring a remote Product Marketing Lead, Vaults & Curated Strategies. đź’¸ Salary: $130,000 - $175,000 plus additional on target earnings potential. đź“ŤLocation: USA, Canada.
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Role Description
Gauntlet is seeking a Product Marketing Lead for our vaults and curated strategies. We want an active trader, yield farmer, and overall crypto native degen. You will own the marketing strategy and execution for vault products on Morpho, Aera, Drift Protocol, dYdX, Symbiotic, and others.
- Own the go-to-market strategy from launch through growth and beyond for our vault products
- Collaborate with content, BD, product, and other teams to plan and execute marketing campaigns that distinguish our vaults
- Conduct and iterate on marketing campaign experiments that drive TVL growth, new users, and retention
- Grow our brand reputation for translating risk management into tuned, curated vault strategies for institutions, allocators with size, and sophisticated on-chain consumers
- Work with our clients and partners to highlight our risk management, curation, and vault strategies through unique and collaborative co-marketing
- Conduct and quickly iterate on marketing experiments to drive KPIs including attributable TVL growth, new users, and retention
- Use our products to grow our community, including social followings, newsletter subscriptions, and organic/earned word-of-mouth media
- Inform our product development lifecycle by learning about the needs our depositors and clients have– and translating them into new product features
- Leverage on-chain data (Dune, wallet segmentation) and traditional data sources (Google Analytics, Mixpanel, X, SEO, etc.) to develop insights on our user base, client profiles, and campaign performance
- Assist BD in driving the pipeline by creating and updating sales collateral, measuring usage and conversion, and driving marketing-qualified leads
- Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
- Convert internal discussion and debate into external content thoughtfully and with discretion– collaborate with legal and other teams to ensure important messages are communicated clearly and cleanly
- Deepen the bench by giving opportunities for our client-facing team leaders to grow their social followings and brands on behalf of Gauntlet
Qualifications
- 5-7 years of relevant experience in growth marketing, product marketing, content, or community
- You’ve worked in crypto: at a protocol, exchange, or DAO
- You are terminally online, obsessed with CT and other crypto-native social channels: posting and engaging multiple times a day
- High-agency: you’re marketing an eclectic mix of complex vault products
- Track record of success: you can speak to successful marketing campaigns you’ve lead, what worked and what didn’t, how you experimented, measured, and improved tactics
- Concise, compelling storyteller
- Deep respect and knowledge of operational security best practices for marketers
- You understand DeFi and crypto culture as a member and participant
Bonus Points
- Basic data analysis skills a plus
- Several moonshot ideas to drive Gauntlet forward
- DeFi memelord
- Regular trader/yield farmer
Benefits
- Remote first - work from anywhere in the US & CAN!
- Competitive packages with the added opportunity for incentive-based compensation
- Regular in-person company retreats and cross-country "office visit" perk
- 100% paid medical, dental and vision premiums for employees
- Laptop provided
- $1,500 WFH stipend upon joining
- $100 per month reimbursement for fitness-related expenses
- Monthly reimbursement for home internet, phone, and cellular data
- Unlimited vacation policy
- 100% paid parental leave of 12 weeks
- Fertility benefits
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| đź“Ť | Be aware of the location restriction for this remote position: USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$130,000 - $175,000 plus additional on target earnings potential
|
Remote
Location
USA, Canada
|
|
Job Type
full-time
|
Posted
Jan 30, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Product Marketing Lead, Vaults & Curated Strategies
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