[Hiring] Product Marketing Lead @Faros

Role Description

We're looking for a technical product marketer to drive how Faros is positioned in the fast-moving AI engineering market. You get to craft the story we tell and keep pace with the market without losing precision. You own it, and every surface where it meets the market.

The audience is engineering leaders and the engineers who influence them. They're allergic to marketing that smells like marketing, so everything you ship has to be technically true and lead with authenticity and precision instead of jargon and filler. You know what good looks like for a technical audience at every altitude, from the positioning narrative down to the word choice on a banner ad, and you sharpen it as the market moves. You'll lead core product marketing: messaging, the website, launches, campaigns, sales enablement, and content.

You'll work directly with the CMO, CEO, and product, and your work goes in front of buyers, analysts, and investors within days of writing it.

Responsibilities

• Build and maintain the core messaging and positioning for Faros, keeping every claim tied to shipped product and evolving the narrative as the market moves.
• Write and own the website's message architecture and copy, treating it as our highest-traffic salesperson.
• Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current.
• Run product launches end to end, deciding what we say, where we say it, what sales gets, and what the market hears.
• Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them.
• Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for.
• Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts.
• Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials.
• Create content engineering leaders actually share, including reports, blogs, technical narratives, and webinars.
• Track your pipeline impact, knowing which campaigns and content source and influence deals, and adjusting to what the data says.

Qualifications

• 6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches.
• Technical degree, computer science or a related engineering field; MBA preferred.
• Experience at early-stage startups where you were the marketing infrastructure: self-sufficient, resourceful, and able to ship without a team behind you.
• Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical.
• Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator.
• Strong, fast writing with first drafts that are usable and final drafts that are tight; writing samples required.
• Have an operational mindset. You think in pipeline, conversion, and shipped work, and you've been accountable to a number.
• Demonstrated taste, in words and in how things look and feel, and the ability to articulate why something is good rather than just accurate.

Nice to Have

• Video skills, from scripting to directing short product and social video.
• Experience marketing against or alongside AI coding tools.
• You use AI agents in your own workflow and have opinions about where they break.