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Marketing
Product Marketer
@All Cares
[Hiring] Product Marketer @All Cares
Mar 01, 2025 - All Cares is hiring a remote Product Marketer. 💸 Salary: competitive salary with performance bonus. 📍Location: Europe.
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Role Description
We're seeking a strategic and innovative Product Marketer to join our Developer Education unit, which includes leading products like Vue School, Mastering Nuxt, Mastering Pinia, and our recently created AI education initiative.
- Pivotal in conversion optimization, go-to-market strategies, cross-functional collaboration, and performance monitoring.
- Responsible for running the full marketing aspect for the product, supported by a marketing team of experts.
- Thrive on data-driven decisions, collaboration, and bringing new products to life in competitive markets.
Qualifications
- Proven experience in product marketing in the tech, SaaS, or education sectors.
- Website and email first marketing expertise.
- Proven experience in writing technical specs for website/platform tasks and managing the dev process from idea to production release.
- Master of working asynchronously using tools like Slack, Notion, Loom, and others.
- Strong understanding of go-to-market strategies, pricing management, and conversion optimization techniques.
- Analytical mindset with the ability to interpret performance data and derive actionable insights.
- Excellent project management and organizational skills, with the ability to manage multiple tasks effectively.
- Exceptional communication skills, both written and verbal.
- Experience with competitor analysis and market research to inform strategy.
- Expertise with tools like GA4, Plausible, CRM platforms, and campaign tracking and management software.
- Ability to create detailed, well-thought-out briefs for fellow marketers, copywriters, and designers and developers.
- A passion for the developer community and an understanding of its unique dynamics.
- Collaborative and team-oriented mindset with a proactive approach to problem-solving.
- Strong preference for asynchronous communication.
- Demonstrated ability to work independently and collaboratively in a remote environment.
- Meeting-free mindset focused on minimizing meeting time to enhance focus and efficiency.
Requirements
- Reliable internet connection (all meetings and work is done online).
- Experience working remotely.
- Ability to work in CET time zone, with core hours from 9:00 am till 6:00 pm.
Objectives and Responsibilities of this Role
- Lifecycle Marketing: Analyze and improve user journeys to maximize conversion rates across our digital platforms.
- Create, test, and optimize landing pages, messaging, and campaigns to enhance engagement.
- Includes improving websites, creating new features, improving CRO and copies, devising email strategies for nurturing, lead conversions, and cross-selling.
- Go-to-Market Strategies: Plan and execute product launches, aligning with marketing, sales, and product teams.
- Craft compelling messaging and positioning for new and existing products.
- Promotional Planning: Develop and implement promotional strategies to drive sales and meet revenue goals.
- Coordinate with cross-functional teams to ensure promotional plans align with broader marketing objectives.
- Performance Monitoring: Track and analyze KPIs to measure campaign success and inform future strategies.
- Provide actionable insights to optimize marketing and product performance.
- Cross-Functional Collaboration: Work closely with the business unit director, developers, and marketing teams to align goals and strategies.
- Serve as the customer advocate, ensuring user needs are reflected in product development and marketing.
- Pricing Management: Evaluate and manage product pricing strategies for competitiveness and revenue growth.
- Monitor market trends and recommend pricing adjustments as needed.
- Prepare pricing update files for product promotions to ensure alignment with market demands.
- Campaign Briefing: Develop detailed and actionable campaign briefs for marketing initiatives.
- Oversee execution to ensure alignment with product objectives and timelines.
- Create banner timing documents to brief developers for internal and affiliate banners.
- Create briefing documents for required assets for product launches, promotions, and campaigns.
Work Culture
- Fully Remote and Globally Distributed: Embrace a fully remote setup, enabling collaboration with talented individuals across the globe.
- Asynchronous Work Model: Focus on working independently, prioritizing productivity over frequent meetings.
- Meeting-free mindset: Passionate about minimizing meeting time to enhance focus and efficiency.
- Autonomy and Ownership: Trust team members to take ownership of their work while providing support to achieve shared goals.
- Innovation-Driven Mindset: Thrive on solving problems creatively, leveraging technology and innovation.
- Lifelong Learners: Committed to personal and professional growth, valuing curiosity and a hunger for knowledge.
- Transparent and Open Communication: Encourage open communication and feedback, ensuring all voices are heard and valued.
What We Offer
- Work with a brand that customers love.
- Work with modern technologies.
- Competitive salary.
- Performance bonus.
- Company-wide target bonus of up to 20%.
- Budget for training/equipment.
- Time to learn new skills.
- Remote full-time role on a long-term contract.
- Flexible paid time off and local bank holidays.
- Participation in the annual company workation trip.
- Be part of a small team of amazing people based around the world.
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| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
competitive salary with performance bonus
|
Remote
Location
Europe
|
|
Job Type
full-time
|
Posted
Mar 01, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
