[Hiring] Personal Brand Strategist / Manager @Pavago

Role Description

We are looking for a hands-on Personal Brand Strategist / Manager to develop and execute a strategy that grows the CEO/Founder’s personal brand. This role combines personal brand strategy, content execution, creative direction, and audience growth.

• Take the CEO’s existing and ongoing content, media opportunities, and podcast platform and turn them into engaging content that builds visibility, authority, and business opportunities.
• The ideal candidate has proven experience actually growing a personal brand.
• This is not a role for someone who simply relies on AI to generate posts.
• You should be able to think strategically, execute independently, understand the CEO’s voice, and connect personal brand growth to the company’s marketing and sales goals.

Qualifications

• Proven experience developing and growing a personal brand.
• Experience managing a founder, CEO, executive, expert, or public-facing professional’s personal brand.
• Hands-on experience creating and executing content across multiple platforms.
• Strong understanding of social media content strategy and audience growth.
• Experience repurposing long-form content into posts, reels, clips, hooks, and captions.
• Experience directing or collaborating with video editors on short-form content.
• Strong writing skills and the ability to write in another person’s voice.
• Strong creative judgment and understanding of what makes content engaging.
• Ability to think strategically while also executing the day-to-day work.
• Strong understanding of how personal branding can support marketing, lead generation, and sales.
• Excellent organization, communication, and project coordination skills.
• Ability to work independently, take initiative, and identify opportunities proactively.
• Strong attention to detail and commitment to high-quality content.

Requirements

• Develop and execute a personal brand strategy across multiple platforms and content channels.
• Identify opportunities to increase the CEO/Founder’s visibility, credibility, and authority.
• Create a clear content direction aligned with the CEO’s expertise, personality, and business goals.
• Monitor brand growth and identify ways to improve reach, engagement, and audience development.
• Proactively recommend new content formats, platforms, partnerships, and growth opportunities.
• Take ownership of moving the personal brand forward without requiring constant direction.
• Review the CEO’s existing and ongoing content and identify opportunities for repurposing.
• Turn long-form content, podcast episodes, interviews, and other media into engaging content formats.
• Work closely with video editors to develop short-form content.
• Develop posts, hooks, captions, scripts, and content concepts in the CEO’s voice.
• Ensure content feels authentic rather than generic or AI-generated.
• Coordinate with the CEO or relevant team members when additional input or approval is required.
• Ensure the personal brand supports the broader goals of the company.
• Coordinate with the existing PR firm responsible for securing media appearances and opportunities.
• Leverage the CEO’s existing platform, including the Top 50 Apple Podcast, to build visibility and authority.

Benefits

• Opportunity to transition into a full-time marketing role based on performance.

Interview Process

• AI Screening
• Client Interview
• Offer Stage