[Hiring] Performance Marketing Specialist @Heidi

Role Description

You will build and support the ecommerce projects for Heidi Remote across Meta, Google, TikTok, Native, Amazon and other channels and marketplaces. You will run the ad accounts and support growth marketing projects across teams to drive product sales across digital channels. You will look after tracking, product feeds, landing pages and any other items that will drive growth across various channels and markets. This role sits in our growth team and will collaborate with other teams in the organisation as needed.

• Plan campaigns and offers with the Growth team.
• Build the calendar of offers, bundles and promotions.
• Run performance marketing campaigns.
• Hands on the accounts across Meta Ads, Google Ads, native (e.g., Outbrain), TikTok Ads and Amazon Ads.
• Set up and help optimize marketplaces like Amazon.
• Creative support.
• Brief UGC, product photography and video with the creative and design teams.
• Collaborate with partners and manage projects.
• Work with affiliates and key partners to drive sales.
• Report with clean numbers on spend, CPA, ROAS, AOV and GMV.

Qualifications

• Hands-on performance marketing experience across Meta, Google and TikTok Ads and other ad platforms.
• Experience setting up and running marketplace stores, like Amazon etc.
• A record of planning campaigns and offers.
• Good knowledge of ecommerce metrics: CPA, ROAS, AOV, etc.

Requirements

• Startup or tech industry experience (Nice to Have).
• Physical product ecommerce experience (Nice to Have).

Benefits

• ₱15,000 annual learning and development budget.
• ₱3,000/month health and wellness allowance.
• ₱10,000 home office budget.
• 26 weeks paid primary parental leave.
• 18 weeks paid secondary parental leave.
• Fertility support up to ₱150,000.
• Four weeks of work from anywhere per year.
• Comprehensive HMO coverage for you and up to two dependents.