[Hiring] Performance Marketing Manager @TCWGlobal

Role Description

Our client is seeking a Performance Marketing Manager to support paid media campaigns for its online degree portfolio. This is a hands-on, execution-focused role responsible for:

• Campaign setup, launch, optimization, pacing, troubleshooting, and performance monitoring across paid search and paid social channels.
• Working closely with the Degree Marketing team to execute an established paid media strategy.
• Managing campaigns day-to-day, identifying issues, and making routine optimizations.

The ideal candidate has hands-on experience managing Google Ads and Meta Ads and understands how to optimize campaigns with longer conversion cycles. Higher education experience is preferred, particularly online degree programs, but candidates from other industries with high-cost products/services and longer conversion cycles may also be a strong fit.

Qualifications

• 2–8 years of hands-on paid media/performance marketing experience.
• Experience managing paid media for higher education, financial services, or another high-cost product/services industry.
• Strong hands-on experience with Google Ads / Paid Search.
• Hands-on experience with Meta Ads / Paid Social or another major paid social platform.
• Experience in focusing on execution and day-to-day campaign management.
• Experience managing campaigns directly within advertising platforms.
• Experience with campaign setup, optimization, pacing, budgets, targeting, keywords, and performance monitoring.
• Experience managing lead-generation and lower-funnel conversion campaigns.
• Strong understanding of keyword strategy, match types, negative keywords, bidding, and search term analysis.
• Experience managing campaigns where the conversion cycle is longer.
• Strong attention to detail and ability to complete campaign QA and troubleshooting independently.
• Ability to manage multiple campaigns, budgets, deadlines, and stakeholders.
• Comfortable interpreting performance data and using it to make practical campaign optimizations.
• Familiarity with GA4, Google Tag Manager, and conversion tracking.
• Experience with Amplitude or Looker.
• Experience with Google Sheets for reporting and campaign tracking.
• Experience with emerging advertising platforms such as Reddit or OpenAI.
• Comfortable working in a highly execution-focused role.
• Experience optimizing toward leads, application starts, or enrollments.

Requirements

• Hands-on Google Ads / Paid Search experience.
• Hands-on Meta Ads / Paid Social experience.
• Experience managing paid media campaigns with longer conversion cycles.

Benefits

• 4-month contract (Potential for extension).
• Pay Rate: $50–$55/hr.
• Full-time | Monday–Friday | Flexible hours.

Company Description

Founded in 2012 by two Stanford professors, our client’s mission is to provide anyone, anywhere access to world-class learning. Today, the company is a leading global online learning platform serving millions of learners and thousands of institutions worldwide.