[Hiring] Performance Marketing Lead @AutoRentals.com

Role Description

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.

This role owns all performance-driven marketing, including:

• Paid and organic social media
• SEM/PPC
• OTT/CTV
• Display
• Paid and lifecycle email

While overseeing external agencies and leading a small internal team, this role is accountable for results, efficiency, and scalable growth.

Qualifications

• 5+ years in performance or growth marketing lead or equivalent
• Proven experience writing and optimizing conversion-focused copy for paid media and email
• Hands-on experience with paid and organic social media
• Email marketing platforms - Klaviyo Preferred
• Strong working knowledge of SEM/PPC and OTT/CTV
• Experience managing agencies and small, high-impact teams
• Data-driven mindset with strong analytical instincts

Requirements

• Own end-to-end social media marketing strategy, including:
• Paid social performance
• Organic social content strategy and publishing
• Channel growth, engagement, and brand consistency
• Ensure social content supports acquisition, retargeting, and lifecycle efforts
• Align social storytelling with performance goals and campaign calendars
• Define channel strategy, testing roadmaps, and budget allocation
• Partner with analytics and leadership to assess incrementality and efficiency
• Lead and mentor a lean internal marketing team
• Create clarity around ownership between internal resources, agencies, and partners
• Own performance KPIs, including:
• ROAS, CAC, CPA, LTV
• Conversion rates across the funnel
• Incrementality by channel
• Deliver concise, executive-ready performance updates

Benefits

• Competitive Compensation
• Medical, Dental, Vision, & 401K with Company Match

What Success Looks Like (First 6–12 Months)

• Paid and social channels show measurable efficiency and scale
• Social media functions as both a brand and performance engine
• OTT/CTV delivers clear, measurable value within the media mix
• Agencies and partners are accountable and high-performing
• Affiliate and widget programs are optimized and contributing incremental revenue
• Leadership has confidence in channel performance and growth strategy

Growth Path

Performance Marketing Lead → Director of Performance Marketing

Expanded ownership across lifecycle, attribution, and growth strategy.