[Hiring] Performance Marketing @Total Life, Inc.

Role Description

We spend real money to reach older adults who need mental health care, and most of them are not on the internet the way your last audience was. We need someone who can grow ROAS on channels that already work, and who has the range to build demand in places a growth marketer usually never touches — direct mail, radio, print, community events, CTV.

If you have only ever optimized inside Meta Ads Manager, this is not your role. If you have personally owned budgets across paid digital and offline, and can show what happened to CAC when you did, keep reading.

What you'll own

• Full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, and native networks — plus whatever you can prove out next.
• Traditional and offline demand generation including:
  • Direct mail
  • Print
  • Radio
  • CTV/linear
  • Community and senior-center partnerships
• ROAS and CAC as your scoreboard. Not impressions, not MQLs. You own blended CAC, channel-level ROAS, and cost per completed intake.
• Creative strategy, directing the concepting, testing, and iteration of ad creative.
• Measurement infrastructure, defining how we know what's working, including for channels with no click.
• Budget allocation, bringing a monthly plan for where the money goes, defending it with numbers, and changing it when the numbers change.

Qualifications

• You have personally managed $30K+/month in spend on multiple individual channels.
• Direct experience on both digital and traditional/offline channels.
• A track record you can put numbers to: starting ROAS, ending ROAS, over what period, on what spend, and what you actually changed to get there.
• Fluency in the analytics stack — GA4, ad platform reporting, a CRM (we run HubSpot), and enough comfort in spreadsheets or SQL to check your platforms' math.
• You test aggressively and kill your own ideas quickly when the data says to.

Requirements

• Strong pluses include experience in:
  • Healthcare, Medicare, insurance, or another regulated-advertising category.
  • Marketing to seniors, or to adult children making decisions for a parent.
  • Direct response with a phone-based or human-assisted conversion path.
  • Building a channel from zero, not just optimizing an inherited one.

How to apply

• Skip the cover letter. Send us:
  • One channel you scaled: the channel, the monthly spend, the ROAS or CAC before and after, the time frame, and the two or three specific decisions that moved it.
  • One channel you shut down: what you spent, what you learned, and how fast you called it.
  • Your first-90-days hypothesis for us: where would you put the next $50K, and what would you expect to get for it?

Benefits

• Equity options
• Health, dental, vision
• Generous PTO
• Remote-first with a home office or equipment stipend
• A learning/conference budget