[Hiring] Performance Creative Strategist @Pearmill

Role Description

The Performance Creative Strategist is where the work lives. They own the day-to-day creative thinking on their accounts — concepting, scripting, building creative frameworks, and partnering with designers and motion artists to bring ideas to life. They study what's performing, develop hypotheses, and push the next round of creative to be smarter than the last.

Critically, the Creative Strategist is the bridge between media buying and creative execution. They sit between the Growth team (who owns channel performance) and the Design/Motion team (who builds the assets) — translating insights from performance data into actionable creative direction, and translating creative ideas into clear briefs that execution teams can run with.

This is also a client-facing role. Creative Strategists are expected to communicate directly with clients — presenting creative rationale, walking through upcoming rounds, explaining testing strategies, and fielding feedback in real time.

Key Responsibilities

• Brief Writing & Concepting
  • Write clear, actionable creative briefs — the primary deliverable of this role.
  • Concept, script, and build creative frameworks for multiple client accounts.
  • Develop hooks, ideas, and test concepts grounded in performance data.
  • Frame creative ideas as testable hypotheses.
  • Use AI daily to deepen and accelerate concepting.
• Creative Analysis & Testing
  • Conduct asset-level creative analysis: what worked, why, and what to do next.
  • Monitor key creative metrics — hook rate, hold rate, CTR, CPA, ROAS.
  • Maintain creative velocity — consistently ship new concepts each sprint.
  • Own a structured testing methodology.
  • Use AI tools to streamline creative analysis.
• Cross-Team Collaboration
  • Serve as the connective tissue between Growth and Execution.
  • Partner with Paid Social and Paid Search Managers.
  • Work closely with designers, motion artists, and video editors.
  • Coordinate with Production on UGC and creator briefs.
• Client Communication
  • Own creative communication on your accounts.
  • Participate in recurring client calls alongside Growth Managers.
  • Field client feedback in real time.
  • Build trust with client stakeholders.
  • Manage creative timelines and expectations with the client.
• Research & Inspiration
  • Regularly mine the Meta Ad Library, TikTok Creative Center, and competitor channels for inspiration.
  • Study channel trends, platform changes, and emerging formats.
  • Use AI for audience research, competitive intelligence, and trend analysis.
  • Maintain a swipe file of strong creative references.
• Misc.
  • Mentor Associate Creative Strategists when paired.
  • Contribute to new account audits and pitches.

Qualifications

• 2+ years working as a Performance Creative Strategist at an agency.
• Recent experience on B2B, SaaS, and/or tech client rosters.
• Genuine AI proficiency.
• Strong concepting and brief writing ability.
• Fluency in creative performance metrics: hook rate, hold rate, CTR, CPA, ROAS.
• Comfort with creative analytics tools and research platforms.
• Understanding of paid social channels and how media buying decisions affect creative strategy.
• Cross-team translation ability.
• Quick ideation and iteration speed.
• Clear communication in written briefs and verbal presentations.
• Mentorship ability.

Benefits

• Fast growing, diverse group of marketers, creatives, engineers, and analysts.
• Opportunity to work with over $500M in ad spend across 15+ platforms.