[Hiring] Performance Creative Strategist @Pet Honesty

Role Description

As the Performance Creative Strategist, you’ll bridge the gap between media buying and direct response creative, owning the feedback loop that turns performance into profitable growth.

We are seeking a Performance Creative Strategist who can bridge the gap between media buying and direct response creative. This individual will own the feedback loop between advertising performance, creative strategy, testing, and optimization to help drive customer acquisition and profitable growth. Unlike a traditional media buyer role, this position goes beyond campaign management. The successful candidate will analyze creative performance, identify opportunities, develop testing roadmaps, write creative briefs, and partner with internal and external creators to continuously improve results.

Responsibilities:

• Own performance across key acquisition channels, including Meta and other paid social platforms, monitoring results and identifying opportunities to improve efficiency, scale, and return on ad spend.
• Partner with leadership to establish growth goals, investment priorities, and clear performance expectations.
• Conduct regular creative audits, using creative-level metrics such as hook rate, hold rate, CTR, CPA, and ROAS to evaluate creative performance alongside media performance and determine what is driving winning and losing ad performance.
• Identify trends across messaging, hooks, offers, formats, creators, audiences, and visual execution, and build reporting frameworks that translate performance data into actionable creative recommendations.
• Create clear creative briefs informed by consumer insights, channel learnings, and performance data.
• Develop testing hypotheses and roadmaps for new concepts, hooks, formats, messaging, offers, and creative angles to improve acquisition performance and creative-market fit.
• Partner with internal creative, paid influencers, and the TikTok affiliate lead to execute briefs and launch new assets.
• Partner with internal stakeholders and external agencies to ensure alignment across media buying, creative development, analytics, and TikTok affiliate marketing.
• Create accountability for the complete performance cycle: performance data → creative insights → creative brief → creative development → testing → optimization → scale, systematizing learnings into future creative development.

Qualifications

• 7+ years of experience in performance marketing, growth marketing, creative strategy, or related fields.
• Track record of scaling customer acquisition in a DTC or consumer brand environment.
• Hands-on experience managing paid social campaigns, particularly Meta.
• Experience developing creative testing frameworks and ongoing optimization programs.
• Strong analytical and problem-solving skills including fluency in creative and media performance metrics with the ability to translate data into strategic recommendations.
• Experience partnering with creators and creative teams including content creators, designers, copywriters, agencies, and internal brand partners.
• High-growth consumer brand experience in digitally native, founder-led, or founder-influenced businesses.
• Subscription, e-commerce, or performance-driven business experience with repeat-purchase economics.
• Familiarity with platforms such as Meta, TikTok, Google, Shopify, Amazon, and attribution tools.
• Experience managing creative testing at scale across multiple messages, formats, creators, and audience segments.

Benefits

• 100% company paid medical, dental and vision premiums for employees.
• 401(k) with company match (up to 5%)
• Unlimited Flexible Time Off
• Monthly flexible wellness allowance
• Short term disability, long term disability and AD&D coverage
• Marketplace discount and free products
• Paid Pregnancy & Parental Leave