[Hiring] Performance Creative Strategist @IntegrateUp
Apr 04, 2025 - IntegrateUp is hiring a remote Performance Creative Strategist. 💸 Salary: $100,000-$110,000/year. 📍Location: USA.
Role Description
Are you a creative powerhouse who can drive performance in the digital marketing space? Do you live and breathe direct-response creative strategy, know how to make ads convert, and take full ownership of your work? Is an ad strategy with paid social like Meta, TikTok, or YouTube your superpower? If so, then this role is for you.
This role is for someone who takes accountability for results, pays attention to every detail, and moves fast to iterate and optimize creative based on performance data. If you’re the type to embrace challenges, thrive in fast-paced environments, and bring innovative ideas to the table, keep reading.
Responsibilities:
- Develop and own the creative strategy for all paid ads on Meta, TikTok, YouTube, and other platforms, ensuring they drive conversions and revenue.
- Lead the ideation, development, and iteration of ad creatives that stand out in a crowded feed and grab attention within the first three seconds.
- Identify winning creative angles based on audience psychology, industry trends, and data-driven insights.
- Adopt a test-and-learn approach to optimize ad performance, ensuring we continuously improve CTR, CVR, and CPA.
- Develop insightful, strategic creative briefs for designers, editors, and copywriters, ensuring creative assets align with performance goals.
- Develop scripts, storyboards, and shot lists for UGC, influencer, and motion graphic ads.
- Direct and oversee the creation of video and static ads, ensuring engaging storytelling and compelling calls to action.
- Source and work with UGC creators to produce authentic, high-converting content.
- Provide creative feedback and optimization to internal and external creators.
- Assist in building, launching, and refining new advertorials and landing pages to improve traffic efficiency and conversion rates.
- Ensure pages are optimized for speed, usability, and performance across all devices.
- Analyze ad performance using key marketing metrics (CTR, CVR, ROAS, CPA) to guide creative improvements.
- Run A/B and multivariate tests to refine ad angles, copy, visuals, and hooks.
- Quickly iterate on creative concepts based on real-time data insights—killing underperformers and scaling winners.
- Work closely with media buyers to align creative strategies with targeting, budget allocation, and funnel performance.
- Stay ahead of digital advertising trends and best practices for Meta, TikTok, and YouTube ads.
- Test new creative formats and emerging ad styles to maintain a competitive edge in the market.
- Bring fresh, innovative ad concepts to the table that disrupt and stand out in the crowded DTC space.
- Manage creative workflows and timelines, ensuring assets are delivered on time and at a high standard.
- Communicate effectively with cross-functional teams, including media buyers, marketing strategists, and product teams.
Qualifications
- 5+ years of experience in direct-response creative strategy for paid social (Meta, TikTok, YouTube)
- Proven track record of scaling high-performing creatives in eCommerce
- Strong understanding of ad psychology, hooks, and conversion-driven storytelling
- Experience directing UGC-style content, video ads, and motion graphics
- Ability to analyze data and trends to guide creative iterations
- Comfortable working in a fast-paced, high-accountability environment
- Hands-on experience with Canva, Adobe Suite, or other creative tools
- Hands-on experience incorporating AI into the creative process
- Agile and adaptable mindset—able to shift creative approaches quickly based on business priorities and performance data.
Requirements
- Willingness to work US time zones, regardless of geographic location.
- Access to a computer
- Reliable internet connection
- Reliable and distraction-free work environment
What we are NOT looking for
- Someone who's main experience is in funnel/landing page/product page optimization.
- Someone who can't provide examples of their work due to an NDA.
- Someone who hasn't created a paid ad within the last 2 years.
- Someone who doesn't have experience with incorporating AI tools into paid ads.
- Someone who doesn't have D2C brand experience for an e-commerce company.
- Someone who doesn't understand the psychology of conversion-driven storytelling.
Offer Details
This is a full-time, remote, W-2 employee position. Pay is $100,000-$110,000/year based on experience.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
$100,000-$110,000/year
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 04, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
