[Hiring] Partnerships Associate Principal @Via

Role Description

The Partnerships Associate Principal will be responsible for the following:

• Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit.
• Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations.
• Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights.
• Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies.
• Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness.
• Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit.
• Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials.
• Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness.
• Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives.
• Develop Via Student Transit marketing materials, leveraging technical and emotional messaging, including building webinar content and writing blog posts/marketing handouts in collaboration with the Marketing team.
• Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives.
• Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit’s capabilities and solutions.

Qualifications

• Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field.
• Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry.
• Experience utilizing Salesforce CRM or similar customer relationship management platforms.

Requirements

• Telecommuting permitted.

Benefits

• Salary: $64,834 to $87,500

Contact

Sharon Lee, SVP, People Operations
Via Transportation, Inc.
114 5th Avenue, 17th Floor
New York, NY, 20022
(888) 501-7511
[email protected]

Via is an equal opportunity employer.