[Hiring] Partner Marketing Manager @Aspire

Role Description

We're hiring for partner marketing in China by owning budget allocation, co-marketing campaigns, and Aspire's presence on Chinese social platforms, while showing up on the ground at events across the Shenzhen ecosystem. This is a hands-on, execution-first role:

• Write and run China social campaigns independently, without relying on an agency.
• Partner closely with Aspire's Channel Partnership Managers (CPMs) to ensure marketing execution and partnership strategy move in lockstep.
• Based in Shenzhen and report into Aspire's Partnerships team.

What you'll own:

• Navigate Aspire's cross-border partner ecosystem in China, identifying new partner marketing opportunities.
• Budget management for marketing activities.
• Reactivate dormant partners and drive co-marketing initiatives that create measurable value for both sides.
• Partner closely with Channel Partnership Managers (CPMs) to align marketing execution with partnership strategy.
• Track partner marketing analytics to optimize campaign performance and prove ROI.
• Plan and execute co-marketing campaigns with key partners, from concept through launch and reporting.
• Localize Aspire's value propositions and messaging to resonate with the China market.
• Enable partners across marketing channels with ready-to-use assets and campaign support.
• Own Aspire's social campaigns and content across WeChat, Xiaohongshu (RED), Weibo, and other China-specific platforms.
• Write and publish copy independently, with no reliance on external agencies for day-to-day execution.
• Bring a strategic point of view on how Aspire shows up on China's social media landscape, and evolve it over time.
• Plan and execute a growing calendar of China-based events, from partner activations to industry conferences.
• Provide on-the-ground field marketing support across the Shenzhen ecosystem.
• Support local brand presence in close collaboration with Aspire's regional Marketing and Partnerships teams.

Qualifications

• At least 5 years of experience in partner marketing, channel marketing, or field marketing, ideally in fintech, SaaS, or financial services.
• Hands-on experience running campaigns on WeChat and Xiaohongshu (RED), able to write and publish copy without relying on an agency.
• Native or fluent Mandarin, with professional working proficiency in English to collaborate with Aspire's global teams.
• Based in or willing to relocate to Shenzhen, with flexibility to travel for events across mainland China.
• Existing relationships or experience working with partners in the fintech, banking, or B2B ecosystem in China.
• Experience planning and executing on-the-ground events, from small partner activations to larger industry conferences.
• Familiarity with the cross-border needs of Chinese founders and companies expanding internationally.
• Has a strong grasp of artificial intelligence concepts and the ability to apply AI tools (e.g. Claude, n8n, etc.) and frameworks to solve real-world problems at Aspire.