[Hiring] Partner Marketing Manager @6sense

Role Description

As our Partner Marketing Manager you will be responsible for turning strategic partnerships into a measurable pipeline motion—building the co-marketing programs and partner activation strategies that help communicate the power of 6Sense alongside our key partners. This is a builder's role for someone who wants to own a meaningful piece of how 6sense grows, and who understands that great partner marketing sits at the intersection of relationship depth and disciplined execution.

Responsibilities

• Joint Go-to-Market Programs: Build and run co-marketing programs with strategic partners from end to end: partner alignment, asset development, campaign execution, field activation, and measurement. Own the pipeline contribution from partner marketing activity and be accountable for reporting it clearly.
• Joint Events and Activations: Own the partner presence at key industry events (including our own, BreakThrough), co-hosted webinars, and joint field programs. Coordinate logistics, messaging, and follow-up across both sides of the partnership to ensure activations generate pipeline.
• Partner Relationships: Serve as the primary marketing counterpart to partner marketing and alliances teams at key accounts. Build working relationships where partner counterparts actively seek us out. Create opportunities for 6sense to co-present at joint events and develop the trust that accelerates joint programs.
• Partner Marketing Metrics: Define what success looks like for partner marketing at 6sense, working with marketing operations to build the reporting infrastructure to measure it, and communicate results to marketing leadership and BD stakeholders on a regular cadence.
• Performance Measurement:
  • Partner-Sourced Pipeline: Volume and velocity of pipeline generated through co-marketing programs and partner activations, tracked with clear attribution.
  • Partner Marketing Engagement: Depth of engagement from partner counterparts: co-investment in programs, co-branded content produced, joint events executed, and partner-sourced leads generated.
  • Enablement Adoption: Usage and effectiveness of partner-facing enablement materials, measured by partner sales team feedback and co-sell conversation rates.
  • Program Execution Quality: On-time, on-brief delivery of co-marketing programs, with the partner relationship strengthened as a result.

Qualifications

• 5 or more years in B2B marketing, with at least 2 years in a field marketing role, partner marketing, alliance marketing, or ecosystem marketing role where you owned outcomes and field programs.
• Experience working directly with external partner stakeholders, including presenting to partner leadership, negotiating co-marketing agreements, and maintaining productive relationships through disagreements.
• A clear point of view on how to measure partner marketing impact, including handling attribution ambiguity.
• Familiarity with the B2B SaaS technology ecosystem: understanding how ISV partnerships, technology integrations, and co-sell motions work in practice.

Requirements

• Influence Without Authority: Operates effectively in an environment where the people you most depend on (partner counterparts, internal sales, product marketing) don't report into the same leadership. Builds alignment through credibility and relationships.
• Revenue-First Thinking: Connects every program to pipeline and revenue. Measures success by outcomes rather than content produced or events run.
• Partner-Facing Presence: Comfortable representing 6sense externally, showing up in partner conversations with confidence and preparation.
• Execution Discipline: Manages the complexity of co-marketing at pace, ensuring joint programs are completed even with complex approval chains.
• Cross-Functional Orchestration: Works fluidly across product marketing, demand generation, content, field marketing, and BD to bring partner programs to life.

Benefits

• Health coverage
• Paid parental leave
• Generous paid time-off and holidays
• Quarterly self-care days off
• Stock options
• Support for equipment and connection needs for remote work
• Access to learning and development initiatives, including LinkedIn Learning
• Quarterly wellness education sessions
• Celebration of employee backgrounds through ERG-hosted events