Role Description
We are looking for a Part-time PPC / Meta Ads Specialist to take ownership of the day-to-day management and optimization of multiple advertising accounts. The role is focused on hands-on campaign management, performance analysis, testing, and continuous optimization.
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Launch and set up advertising campaigns in Meta Ads.
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Monitor campaign performance on a daily basis and respond promptly to changes.
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Optimize budgets, audiences, placements, and campaign structures.
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Analyze key performance metrics and identify the reasons behind performance drops.
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Test new audiences, offers, and advertising creatives.
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Provide recommendations for new advertising creatives.
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Monitor the accuracy of tracking and conversion events.
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Prepare regular performance reports.
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Discuss results, challenges, and optimization ideas with the PPC Team Lead.
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Troubleshoot issues related to advertising accounts, ads, and moderation.
Qualifications
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Strong hands-on experience with Meta Ads.
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Experience independently managing multiple advertising accounts simultaneously.
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Good understanding of performance marketing and key metrics such as CPL, CPA, CTR, CPM, CR, etc.
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Ability to identify optimization opportunities and make data-driven decisions independently.
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Hands-on experience with Lead Generation campaigns.
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Good understanding of cold audiences, retargeting, and Lookalike audiences.
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Experience testing different audiences and advertising creatives.
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Strong attention to detail when working with advertising budgets.
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Ability to manage your area of responsibility independently without constant supervision.
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Working English for advertising platforms, ad copy, and day-to-day work communication.
Requirements
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Nice to have: Experience working with real estate projects.
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Nice to have: Experience with the Dubai / UAE market.
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Part-time position.
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Fully remote work.
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Multiple advertising accounts and projects.
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Long-term cooperation.
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Working hours and compensation discussed individually based on experience.