[Hiring] Paid Social Performance Marketing Manager @HireLATAM

Role Description

Our Client is seeking a hands-on, analytical, and creative Remote Paid Social & Performance Marketing Manager to own both paid advertising (80% focus) and organic social media operations (20% focus). Reporting to marketing leadership, this professional will personally build, launch, optimize, and scale paid acquisition campaigns across Meta (Facebook & Instagram), TikTok, and Pinterest. Additionally, this role oversees the organic social content calendar, briefs creative teams for UGC/video assets, conducts structured A/B tests, and tracks performance analytics through GA4 and Conversions API.

Key Responsibilities

• Paid Social Advertising & Acquisition (80%)
  • Personally builds, launches, monitors, and optimizes end-to-end paid ad campaigns across Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads.
  • Manages budget allocations, bidding strategies, audience targeting frameworks, prospecting, and retargeting funnels to achieve target ROAS, CAC, and CPA goals.
  • Conducts daily campaign reviews, diagnoses underperforming metrics, and implements rapid optimizations to maintain performance and budget discipline.
  • Identifies winning ad setups and scales ad spend responsibly while maintaining customer acquisition economics.
• Organic Social Media & Community Management (20%)
  • Manages organic social accounts across Instagram, Facebook, and TikTok, maintaining a consistent publishing cadence.
  • Develops and maintains content calendars, writes engaging captions, and schedules posts, Stories, and Reels.
  • Coordinates with graphic designers, UGC creators, and internal teams to produce on-brand visual assets.
  • Monitors channel engagement, oversees community comment responses, and identifies top-performing organic posts to repurpose as paid creative tests.
• Creative Strategy, Briefing & A/B Testing
  • Establishes a structured creative testing roadmap, writing detailed production briefs for static images, short-form video clips, and User-Generated Content (UGC).
  • Conducts systematic A/B testing on ad hooks, copy variations, visual formats, offers, and landing page angles to combat ad fatigue.
  • Analyzes competitor advertising strategies and digital trends to inform future creative iterations.
• Analytics, Tracking & Executive Reporting
  • Tracks and analyzes key performance indicators including ROAS, CAC, CPA, CPC, CTR, CVR, CPM, revenue, and total ad spend.
  • Configures and maintains tracking accuracy utilizing Meta Pixel, Conversions API (CAPI), and Google Analytics 4 (GA4).
  • Delivers comprehensive weekly performance reports highlighting campaign results, creative test learnings, budget reallocation strategies, and actionable next steps.

Qualifications

• 3–5+ years of direct, hands-on experience personally building, managing, and scaling paid social advertising campaigns (specifically Meta Ads Manager; TikTok Ads Manager experience strongly preferred).
• Proven track record of managing paid ad budgets with direct accountability for performance metrics such as ROAS, CAC, CPA, and revenue targets.
• Demonstrated experience managing organic social media accounts, publishing tools, and content calendars for commercial brands.
• Strong ability to write persuasive direct-response ad copy, draft actionable briefs for video editors/UGC creators, and structure A/B testing programs.
• Practical knowledge of web analytics and tracking tools, including Meta Pixel setup, Conversions API (CAPI), and GA4.
• Excellent written and spoken English communication skills to author ad copy, prepare briefs, and deliver executive performance updates.
• Full availability to work standard US business hours (Monday – Friday, 9:00 AM – 5:00 PM ET).
• High-performance computer setup, HD webcam, headset, and enterprise-grade high-speed internet connection in a quiet workspace.

Preferred Qualifications

• Industry experience within E-commerce, Food & Beverage, Consumer Packaged Goods (CPG), beauty, or personal care sectors.
• Experience managing monthly ad spends exceeding $20,000–$50,000+ with documented performance wins.
• Familiarity with landing page optimization tools, Shopify, or influencer management tools.

Benefits

• $2,000 – $2,500 USD/month base salary paid in USD.
• Direct responsibility over performance advertising and organic social media strategy without agency oversight.
• Execute performance marketing operations remotely from anywhere in Latin America.
• Direct exposure to scaling customer acquisition metrics and expanding multi-platform digital ad spend.