[Hiring] Paid Search Specialist @Tinuiti

Role Description

As a Paid Search Specialist, you will execute and optimize Paid Search and Shopping campaigns to drive efficient client growth. You’ll build high‑quality account structures, translate performance data into clear next actions, and apply automation and Bliss Point insights under guidance to reduce waste and improve outcomes. You’ll set and deliver Rocks with directional KPIs, partner across your Pod (Channel SMEs, Analytics, Creative, Client Leads, Product/Bliss Point), and continuously document and improve your workflows.

Key Responsibilities

• Client‑Centric:
  • Build, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives, audience, and inventory realities; surface trade‑offs and clarifying questions early.
  • Prepare clear, on‑time performance updates and inputs for QBRs with actionable next steps.
• Product‑Led:
  • Operate platform tooling (Google/Microsoft Ads, SA360/Skai), audience/keyword tools, and feed basics; apply automation responsibly (e.g., smart bidding, Performance Max) with guidance.
  • Pull and interpret Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) to inform day‑to‑day optimizations; log issues and feedback to product/analytics channels.
• Data & Measurement‑Driven:
  • Monitor daily/weekly performance; build accurate recurring reports; run basic A/B tests with defined success criteria; maintain pacing and budgets.
  • Execute tagging and feed QA checklists; partner with Analytics to validate reads and resolve anomalies.
• The Tinuiti Way:
  • Demonstrate sound channel craft and growing cross‑channel awareness; connect measurement to growth; follow and help refine team playbooks and SOPs.
• Owner Mindset:
  • Manage a clear work queue; deliver on time; proactively flag risks/blockers; reduce rework and non‑converting spend; close the loop with documented learnings.

Professional & Technical Qualifications

• Experience: 2–3 years executing and managing Paid Search/Shopping (builds, launches, pacing, optimizations); monthly budgets ~$50K+.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights; familiarity with Adalysis/Adthena/SpyFu).
• Analytics: GA/GA4 and advanced Excel/Sheets (pivots, lookups); able to create clear performance narratives and basic test readouts.
• Communication and collaboration: Clear written/verbal status updates; cross‑functional teamwork in a Pod; receptive to coaching and able to “manage up.”
• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a strong advantage.

KPIs

• Delivery excellence: On‑time, accurate launches and reporting; clean QA (low defect rate).
• Efficient growth support: Day‑to‑day optimizations that support efficiency KPIs while contributing to revenue goals.
• Waste reduction: Decrease non‑converting queries; improve feed/tagging fidelity.
• Product/AI usage: Adopt relevant automation and Bliss Point insights with documented impact.
• Experimentation: Execute prioritized tests with clear success criteria and learnings.
• Collaboration & communication: Clear handoffs, risk flags, and QBR inputs that inform decisions.

Benefits

• Unlimited PTO: We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. Additionally, we provide 16 paid holidays, including multiple long weekends.
• Healthcare: Medical, Dental, Group Life Insurance and Income Protection.
• Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions.
• Perks and Wellness: Help@Hand Wellbeing services, Thankful giving, Equity Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay; Non-Birthing parents will receive 4 weeks of leave with 100% pay.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources.