Role Description
The SEO team owns one of the core customer acquisition channels for ScrapingBee, driving visibility and organic growth for a product loved by developers globally. As an AI Search and SEO Specialist, you will help develop and execute a dual strategy to boost traditional search visibility and drive our presence in AI-generated responses. With a heavy focus on AI search, we are actively evolving our approach to ensure our content is perfectly positioned for large language models.
In this role, you will:
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Develop and execute the AI Search and SEO strategy, tracking keyword rankings, citation rates, mention frequencies, and sentiment across ChatGPT, Claude, Gemini, and AI Overviews.
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Conduct keyword and prompt research to prioritize growth opportunities, preparing briefs and guiding our content creators to ensure every new piece is built to be cited and ranked.
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Build and maintain an AI visibility measurement framework, regularly analyzing metrics and reporting on when and why our visibility shifts in LLMs.
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Work closely with external SEO agencies to implement high-quality backlink building strategies, reviewing URLs, checking SEO metrics, and providing direct feedback.
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Audit and evolve our content architecture and technical SEO health, collaborating with the web and engineering teams to ensure the siteβs foundation supports machine discovery.
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Own the execution of your strategies by making adjustments directly (e.g., updating landing pages) and coordinating smooth handoffs between content and web teams.
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Stay on top of industry trends and artificial intelligence optimisation opportunities.
Qualifications
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Minimum of 3 years of on-site SEO experience with a proven track record of measurable, data-driven growth in customer acquisition.
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Hands-on exposure to GEO/AI search, coupled with a solid understanding of how large language models consume and act on web content.
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Expertise across technical and off-page SEO strategies, with the resilience to navigate unpredictable search variables and algorithm updates creatively.
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Strong analytical mindset with the ability to take full ownership of results and communicate complex technical information in simple terms.
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A proactive, problem-solving attitude, genuine curiosity to learn what's next in AI search, and a great sense of humor to fit right into our culture.
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Fluency in English (written and verbal).
Requirements
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Experience in SEO for high-traffic global products.
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Hands-on experience with prompt engineering or LLM evaluation.
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Familiarity with agentic AI workflows.
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Previous experience working in-house.
Benefits
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Gross salary: 3000 - 4400 EUR/month. Open to discuss a different salary based on your skills and competencies.
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Growth & Learning: 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing.
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Health & Well-being: Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app.
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Celebration & Community: Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together.
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Plus bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need.