[Hiring] Paid Search (SEM) & Media Manager @Eyeful Media

Role Description

Eyeful is looking for a Paid Media Manager to manage the paid search program of one or more of its clients and contribute to other channels such as Paid Social. This person must have strong critical thinking and creative capabilities, the desire and ability to become a world-class search marketer, and be comfortable working in a rapidly changing environment.

This person will be responsible for performing hands-on management of paid search, Google Shopping, and GDN accounts to drive incremental revenue and/or leads for clients in different sectors including B2B and B2C. This is a full-time position and while we would prefer to have someone based in Dallas, we are open to candidates throughout the USA.

• Own and strategically manage paid search (PPC) programs to drive profitable incremental revenue growth, including both text ads and shopping.
• Own or participate in the management of other channels such as Paid Social and Amazon ads.
• Write ad copy and research keywords, develop and manage bidding/optimization strategy using various tools including Google Analytics.
• Design and perform tests on ad copy, landing pages, and keywords to increase click-through rates, conversion rates, lead quality, and profit margin.
• Analyze and report on campaign performance, including delivering presentations to senior management and clients.
• Utilize strong analytical skills to identify important data points and drive business decisions that maximize revenue and minimize cost, including refining bidding strategies.
• Develop forecasts/projections as needed.
• Troubleshoot changes in performance.
• Keep current on the latest trends in the search marketing space.

Qualifications

• Strong critical thinking and creative capabilities.
• Desire and ability to become a world-class search marketer.
• Comfortable working in a rapidly changing environment.

Requirements

• Experience in managing paid search programs.
• Familiarity with Google Shopping and GDN accounts.
• Proficiency in Google Analytics and other optimization tools.
• Strong analytical skills.

Benefits

• Full-time position.
• Opportunity to work with clients in various sectors including B2B and B2C.