[Hiring] Senior Paid Search Manager @Launch Potato

Role Description

We're looking for the performance marketer who wants to own profitable growth across Google and Microsoft for our Make & Manage Money business, set the plan, and build the campaigns themselves. Our listicles connect people with offers across personal finance, insurance, banking, credit cards, gaming apps, and more, and winning here means understanding how intent, creative, landing pages, offer selection, partner payouts, and lead quality work together.

• Run an eight-figure annual media portfolio with the freedom to put budget wherever it earns.
• Identify what's holding growth back and take action to fix it.

Qualifications

• Ownership, Accountability & Strategy.
• A track record of profitably scaling affiliate or consumer lead gen, with direct ownership of $10M or more in annual media spend.
• Hands-on depth in Google Ads or Microsoft Ads.
• A real grasp of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
• Clear, direct communication, including short performance updates.

Requirements

• Buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
• Scaling across Search, Display, Demand Gen, YouTube, and native placements.
• A habit of finding the actual constraint in campaigns.

Nice to Have

• Running across several consumer categories or variable-payout partner programs.
• Using AI and self-serve creative tools to speed up analysis and asset iteration.
• Working with competitive intelligence tools and in regulated consumer categories.
• Building playbooks or mentoring other media buyers.

What You'll Own

• Strategy and execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory.
• Budget allocation, pacing, forecasting, reporting, and profitability for the portfolio.
• A prioritized growth plan that names the biggest constraints and the tests most likely to move the business.
• The case to Sales, Account Management, Yield, Creative, Product, and Analytics for what the campaigns need.
• Campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.

What Great Looks Like

• You run the portfolio on your own and bring your manager recommendations and decisions.
• Profitable spend and margin grow because of a deliberate, prioritized testing plan.
• Microsoft grows into a real second source alongside Google.
• Partner teams know what you need, why it matters, and how their work moves growth.
• Your playbooks make the broader paid team better.

This Isn't the Right Seat If You

• See the ad account as the whole job.
• Want someone else to set the plan or tell you what to test next.
• Have mostly managed agencies or reporting rather than building campaigns yourself.
• Would rather not push other teams for changes you don't control.

Total Compensation

• Base: $150,000 to $170,000
• Annual Bonus: profit sharing, based on company and personal performance, set by the level of the role