[Hiring] Senior Paid Search Manager @LP Careers Page

Role Description

We're looking for the performance marketer who wants to own profitable growth across Google and Microsoft for our Make & Manage Money business, set the plan, and build the campaigns themselves. Our listicles connect people with offers across personal finance, insurance, banking, credit cards, gaming apps, and more, and winning here means understanding how intent, creative, landing pages, offer selection, partner payouts, and lead quality work together.

• Run an eight-figure annual media portfolio with the freedom to put budget wherever it earns.
• Identify what's holding growth back and take action to fix it.

Qualifications

• Ownership, Accountability & Strategy: Set the plan, prioritize tests, and bring recommendations to management.
• Track record of profitably scaling affiliate or consumer lead gen with direct ownership of $10M or more in annual media spend.
• Hands-on depth in Google Ads or Microsoft Ads, with the ability to own a portfolio across both.
• Experience in scaling across Search, Display, Demand Gen, YouTube, and native placements.
• Strong grasp of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
• Ability to identify actual constraints in the buying, creative, landing page, offer, payout, or measurement.
• Clear, direct communication skills, including short performance updates.

Requirements

• Experience running across several consumer categories or variable-payout partner programs.
• Familiarity with AI and self-serve creative tools for analysis and asset iteration.
• Experience with competitive intelligence tools and in regulated consumer categories.
• Ability to build playbooks or mentor other media buyers.

What You'll Own

• Strategy and execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory.
• Budget allocation, pacing, forecasting, reporting, and profitability for the portfolio.
• A prioritized growth plan that identifies constraints and tests likely to move the business.
• Collaboration with Sales, Account Management, Yield, Creative, Product, and Analytics for campaign needs.
• Campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.
• Testing new inventory and platforms with clear hypotheses.

What Great Looks Like

• Run the portfolio independently and provide recommendations and decisions to management.
• Profitable spend and margin grow due to a deliberate, prioritized testing plan.
• Microsoft becomes a significant second source alongside Google.
• Partner teams understand campaign needs and adjust payouts, offers, or pages accordingly.
• Your playbooks enhance the broader paid team’s performance.

This Isn't the Right Seat If You

• See the ad account as the whole job.
• Prefer someone else to set the plan or dictate tests.
• Have mostly managed agencies or reporting rather than building campaigns yourself.
• Prefer not to push other teams for changes you don't control.