Role Description
We are seeking a talented and highly analytical Paid Search Specialist to join our Search Ads department. In this role, you will be responsible for the day-to-day execution, pacing, optimization, and technical builds of Google Ads campaigns for a diverse portfolio of clients. The ideal candidate is a detail-oriented execution specialist who thrives on keeping accounts healthy, flagging tracking discrepancies, and translating a strategic vision into granular, high-performing campaign structures. You will work hand-in-hand with a Search Lead, ensuring daily account performance consistently hits and exceeds benchmarks.
Key Responsibilities
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Daily Account Execution:
Manage ongoing day-to-day account operations, including strict budget pacing, routine optimizations, and technical account builds.
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Launch Buildouts:
Take the strategic vision provided by the Search Lead, expand upon it with granular research, and execute flawless end-to-end campaign setups.
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Technical Monitoring:
Actively monitor conversion and tracking integrity across Google Tag Manager (GTM) and Google Analytics 4 (GA4), swiftly flagging tracking breaks or errors to the Search Lead.
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Reporting Operations:
Maintain automated daily/weekly pacing trackers and meticulously populate manual and ad-hoc data for upcoming client reporting decks.
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Performance Analysis:
Conduct initial performance analyses and draft the first version of strategic insights and performance commentary for Search Lead review (with direct ownership of Tier 3 client insights).
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Proactive Optimization:
Routinely mine data during ongoing campaign management to identify, formulate, and propose proactive growth opportunities to the Search Lead.
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SQR Management:
Execute regular Search Term Report (SQR) analysis to identify negative keyword opportunities and control traffic quality.
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Creative Execution:
Perform historical ad testing analysis and generate initial copy drafts for new ad creatives for Search Lead review.
Qualifications
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2β3 years of hands-on experience executing and optimizing campaigns within the Google Ads platform.
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Strong analytical proficiency with Google Analytics (GA4) and familiarity navigating Google Merchant Center.
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Strong technical skills in data analytics, with the ability to confidently use Google Sheets/Excel for tracking data, including pivot tables and lookup formulas.
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Experience working with either DTC e-commerce brands or B2C Lead Generation clients.
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Familiarity with applying generative AI tools (such as ChatGPT, Gemini, or Claude) to streamline copywriting and data grouping workflows.
Bonus Points
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Working knowledge of the Shopify e-commerce platform and its integration with the Google Ads ecosystem.
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Basic understanding of site tagging solutions and tracking configurations within Google Tag Manager.
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Proven experience with other advertising platforms such as Meta Ads, Microsoft Ads, TikTok Ads, or X Ads.
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Experience with building or managing Google Ads scripts to automate reporting tasks and improve efficiency.
Benefits
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Be part of a collaborative, forward thinking team thatβs dedicated to pushing boundaries and innovating in performance marketing.
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Enjoy a fully remote work environment with a strong focus on work life balance.
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Impactful work, help grow and scale successful campaigns for a diverse range of high profile clients.
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Work in an environment that values continuous learning, offering ample opportunities to grow and innovate.
Ready to Transform Paid Media?
If youβre a motivated, data obsessed media buyer with a passion for scaling campaigns, forecasting performance, and optimizing results, we want to hear from you! Apply today and join Rubix Agency to be a part of something big.