Role Description
We're seeking a Paid Search Manager to support strategy and execution across enterprise and mid-market accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will partner with senior team members to drive performance through thoughtful campaign management, optimization, and cross-functional collaboration.
The ideal candidate has experience managing paid search campaigns within an agency environment and enjoys balancing strategic thinking with hands-on execution. You'll help manage search initiatives across multiple campaigns, products, and audiences while partnering with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes.
You Will Be:
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Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs.
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Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results.
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Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms.
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Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals.
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Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders.
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Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies.
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Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs.
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Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices.
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Participating in client meetings, performance reviews, and presentations while building strong client relationships.
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Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices.
Qualifications
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1.5-3 years of experience managing paid search campaigns within an agency environment.
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Experience supporting B2B paid search programs across enterprise or mid-market clients preferred.
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Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus.
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Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization.
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Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities.
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Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients.
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Strong verbal and written communication skills with experience participating in client-facing conversations.
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Excellent organizational skills with the ability to manage multiple priorities across several client accounts.
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Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment.
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Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP.
Requirements
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Experience supporting SaaS, fintech, adtech, and other B2B technology organizations preferred.
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Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement.
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Experience managing offline conversion tracking and lead quality optimization.
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Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies.
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Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance.
Benefits
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Remote-first culture.
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Unlimited PTO.
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Extended Holiday break (Winter).
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Flexible schedules.
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Work from anywhere options.
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100% paid parental leave.
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401(k) matching.
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Medical, Dental, Vision, Life, Pet Insurance.
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Sponsored life insurance.
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Short Term Disability insurance and additional voluntary insurance.
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Annual Class Pass credits and more!