[Hiring] Paid Search Strategist @Tinuiti

Role Description

As a Paid Search Strategist, you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You’ll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies “Love growth, hate waste” by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to Tinuiti’s job architecture to ensure consistency and transparent progression.

Key Responsibilities

• Client-Centric:
  • Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
  • Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
  • Integrates search and shopping into broader growth plays; communicates in business terms.
• Product-Led:
  • Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
  • Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
• Data & Measurement-Driven:
  • Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
  • Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• The Tinuiti Way:
  • Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
  • Educates clients and internal teams; codifies learnings and playbooks that scale.
• Owner Mindset:
  • Operates with accountability and bias to action; spots and eliminates process and media waste.
  • Influences without authority; closes the loop from decision to measurable outcome.

Qualifications

• Experience: 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. Strong excel/google sheets/PPT/Google Slides skills.
• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
• Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
• Mentorship: Experience coaching juniors/peers (non-manager).

Requirements

• Efficient growth: Improve profitability and/or scale revenue while protecting efficiency KPIs.
• Waste reduction: Reduce non-converting spend and operational rework; improve feed/tagging fidelity.
• Product/AI adoption: Pilot and scale capabilities (e.g., value-based bidding, PMax, Bliss Point insights) with documented impact.
• Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.
• Data quality: Maintain high standards for tagging, feeds, and integrations; proactively resolve issues.
• Client experience: Deliver on-time, high-quality reporting, QBRs, and recommendations that build trust and drive decisions.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. Additionally, we provide 20 paid holidays.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.