[Hiring] Associate Director, Paid Search B2B @Wpromote

Role Description

Wpromote's B2B Paid Search team is growing, and we're hiring an Associate Director to own paid search strategy and execution for a portfolio of B2B clients across Google Ads and Microsoft Ads. This is a senior individual contributor role. You'll carry a book of 3-5 accounts, be the person clients call when something matters, and be hands-on in the platforms. You'll also mentor the analysts and managers who support your accounts, but you won't have direct reports. If you want a role where you stop touching campaigns, this isn't it.

Our clients are growth-stage and enterprise B2B companies with real complexity: long sales cycles, multiple buying committees, and revenue that shows up in a CRM weeks or months after the click. The people who do this well think in pipeline, not conversions.

You will be:

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making.
• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation.
• Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring.
• Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead.
• Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed.
• Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you.
• Mentoring and coaching junior team members through regular feedback, guidance, and opportunities to build greater independence.
• Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy.

Qualifications

• 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume.
• Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks.
• Depth in Google Ads and Microsoft Ads at the architecture level.
• Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories.
• Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform.
• The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should.
• Comfort operating with ambiguity and competing priorities across multiple accounts.

Requirements

• Agency experience, or experience managing an agency.
• Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting.
• Experience mentoring or formally managing paid search talent.

Benefits

• Remote-first culture.
• Unlimited PTO.
• Extended Holiday break (Winter).
• Flexible schedules.
• Work from anywhere options.
• 100% paid parental leave.
• 401(k) matching.
• Medical, Dental, Vision, Life, Pet Insurance.
• Sponsored life insurance.
• Short Term Disability insurance and additional voluntary insurance.
• Annual Class Pass credits and more!