[Hiring] Paid Media Strategist @Anchour

Role Description

We're looking for a Paid Media Strategist to plan, launch, and optimize paid media campaigns that drive measurable results for our clients. In this role, you'll manage substantial paid media budgets across a portfolio of clients in multiple industries, primarily across Google and Meta, with involvement in connected TV and programmatic. You'll own the strategy, the execution, the pacing, and the reporting, treating every dollar like it's your own.

This is a remote role based in New England.

What You'll Do

• Own paid media strategy and execution across a portfolio of clients.
• Manage budgets, optimize performance, build reporting infrastructure, and communicate results with clarity and conviction.

Campaign Management

• Plan, launch, and manage paid media campaigns across Google Ads, Meta, connected TV, and YouTube, with occasional programmatic involvement.
• Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts.
• Set up campaigns correctly from the start, ensuring proper structure, tracking, naming conventions, and attribution.
• Proactively adjust bids, budgets, targeting, and creative based on performance signals.
• Stay current on platform changes, new features, and best practices across Google and Meta.

Strategy & Optimization

• Develop media strategies that align with client goals.
• Test audiences, creative variations, and bidding strategies methodically.
• Make clear recommendations on where to invest, where to pull back, and why, backed by data.
• Bring ideas to the table proactively.

Budget & Pacing

• Manage significant media budgets across multiple clients simultaneously.
• Treat every dollar with care, allocating spend thoughtfully.
• Monitor budget delivery closely and make real-time adjustments.

Reporting & Insights

• Build and maintain automated reporting systems.
• Present results connecting media activity to business outcomes.
• Support client reporting calls with prepared analysis and clear next steps.
• Communicate proactively when something needs attention.

Collaboration

• Work closely with creative, strategy, and account teams.
• Provide performance insights that inform creative direction.
• Coordinate with project managers to ensure campaigns launch on time.

Qualifications

• 3+ years managing paid media at a digital or performance marketing agency.
• Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager.
• Comfortable managing significant paid media budgets across multiple clients simultaneously.
• Daily discipline in monitoring campaigns and acting on issues.
• Experience building automated dashboards and reporting workflows.
• Ability to explain performance in client-friendly language.
• Confidence in making strategic recommendations.
• Experience using AI tools to enhance work efficiency.
• Comfortable managing media for clients across different industries.
• Located in New England for hybrid role with set in-office days.

Work Style

• Daily engagement with platforms for monitoring and adjustments.
• Treat client budgets with care and accountability.
• Proactive communication with clients and team members.
• Ownership of campaign results and performance tracking.
• Focus on building systems to automate repetitive tasks.
• Collaborative approach with strategists, creatives, and marketers.
• Analytical mindset with curiosity to understand performance drivers.
• Serious about the work, but not taking oneself too seriously.

Benefits

• Competitive Salary.
• Profit Sharing.
• Retirement savings plan with a 4% company match.
• Premium health, dental, vision, and life insurance.
• Optional health savings account (HSA).
• 50% reimbursement for home office equipment.
• 12 paid holidays throughout the year, including three flexible holidays.
• Minimum three weeks of paid time off per year.
• Paid parental, medical, bereavement, and other types of leave.
• Half-day Fridays throughout the summer.
• Cash for professional development and team bonding activities.
• $500 bonus for employees welcoming a new child.