[Hiring] Paid Media Strategist @OuterBox

Role Description

OuterBox is seeking a talented Paid Media Strategist for our Essentials 1 team to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients.

If you’re ready to take your career to the next level and join an award-winning agency - this job is for you!

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals.
• Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs.
• Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics.
• Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales.
• Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends.
• Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
• Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
• Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions.
• Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.
• Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts.
• Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes.
• Work flexibly in a dynamic environment, demonstrating creativity and adaptability.
• Implement personalized strategies across managed platforms to maximize efficiency and ROI.
• Develop and execute A/B testing strategies to refine campaign elements.
• Manage and optimize paid media budget allocation across channels and keywords.
• Oversee end-to-end implementation of paid media campaigns across multiple platforms.
• Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.
• Other duties, as assigned.

This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.

Qualifications

• Minimum 2 years of paid search experience in Google Ads, Bing Ads.
• Experience at a digital marketing agency with client-facing experience.
• Experience in Google Shopping and Paid Social (LinkedIn and Meta ads).
• Experience in Google Analytics and Looker Studio.
• Critical thinking, problem-solving, and troubleshooting skills.
• Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner.
• Organizational skills with the ability to manage and prioritize multiple projects.
• Customer service experience where you managed client relationships or had an influence on customer experience.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Consultative, analytical background through agency or client freelance contracts.
• Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness.

Benefits

• Exceptional teams deserve exceptional support.
• Generous paid time off.
• Healthcare coverage.
• Retirement savings options.
• Professional development opportunities.
• Flexible scheduling.
• Remote-first culture.
• Employee referral program.
• And more!

Salary Description: $60,000 - $68,000