[Hiring] Paid Media Specialist Google Ads (PPC) & Meta Ads @Somewhere

Role Description

This is a newly created in-house role. Paid media has historically been managed by an outside agency, and we are bringing it in-house to gain a dedicated owner who lives inside our accounts every day — someone accountable for lead volume, lead quality, and cost per lead rather than a shared agency resource.

You will own our paid lead-generation program end to end:

• Running an established, high-volume Google Ads program (currently $50,000–$60,000/month in spend).
• Standing up a brand-new Meta Ads channel from the ground up (starting near $10,000/month, with a clear mandate to test, prove, and scale).
• This is strictly lead generation, not brand awareness: every dollar is measured against qualified leads and booked appointments.

We have hit a growth ceiling with our current setup and know the next level of performance requires a dedicated specialist. You will have real budget, direct access to the marketing decision-maker, and the autonomy to make the account better.

Qualifications

• 3+ years of hands-on experience personally managing Google Ads accounts (not overseeing others who do the work).
• A track record of managing meaningful monthly ad spend at scale ($30K+/month strongly preferred).
• Demonstrated lead-generation experience — you have run campaigns measured on cost per lead and lead quality, not brand awareness or e-commerce ROAS alone.
• Hands-on experience building and optimizing Meta Ads campaigns inside Ads Manager.
• Strong command of conversion tracking and analytics: GA4, Google Tag Manager, call tracking, and conversion/offline imports.
• Ability to work during full U.S. Eastern Time business hours.
• Clear, confident English communication — comfortable presenting numbers, tradeoffs, and recommendations directly to a marketing leader.
• Comfortable performing a practical skills assessment (e.g., a short account audit or campaign brief) as part of the hiring process.

Requirements

• Experience in home services or other high-CPC local verticals (roofing, HVAC, home improvement, legal, contracting).
• Experience running local lead-gen campaigns across multiple geographic markets simultaneously.
• Familiarity with Google Local Services Ads (LSA).
• Experience with landing page and conversion-rate optimization tools.
• Familiarity with CRM lead routing and closing the loop between ad platforms and sales outcomes.
• Google Ads certification.

Benefits

• Own a real, substantial budget from day one and see the direct impact of your work on a growing business.
• Build the Meta channel from scratch — a genuine greenfield opportunity to own and scale.
• Direct access to the decision-maker: fast feedback, no agency layers, real autonomy.
• A stable, 20+ year company with a clear growth trajectory and continued investment in paid media.