[Hiring] Paid Media Specialist @Athyna

Role Description

We're looking for a Paid Media Specialist for a performance-focused digital advertising agency serving the travel, tourism, and hospitality industries. If you are analytical, detail-oriented, and experienced with Google Ads, Meta Ads, TikTok, and LinkedIn Campaign Manager, keep reading!

• Build, launch, monitor, and optimize paid media campaigns across Google Ads, Meta Business Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
• Manage campaign structures, audiences, creative testing, bidding strategies, budgets, and performance settings across multiple client accounts
• Track key metrics including CTR, CPC, CPM, CPA, ROAS, and budget pacing, and turn that data into actionable optimizations
• Use GA4 to analyze campaign performance, traffic quality, and conversion paths, and set up or troubleshoot tracking via Google Tag Manager
• Prepare performance reports with clear insights and recommended next steps for internal stakeholders
• Collaborate with account directors and strategy leads to align media execution with client business goals
• Monitor budgets and pacing across accounts, flag issues early, and recommend shifts based on performance data

Qualifications

• 3+ years of hands-on paid media experience, preferably in an agency environment
• Strong ecommerce experience
• Strong experience managing campaigns in Google Ads and Meta Business Manager
• Hands-on experience with TikTok Ads Manager and LinkedIn Campaign Manager
• Working knowledge of GA4, GTM, conversion tracking, pixels, event setup, and attribution
• Experience optimizing campaigns against performance goals such as leads, bookings, ROAS, CPA, or conversion volume
• Strong analytical skills with the ability to turn data into clear recommendations
• High attention to detail and ability to manage multiple accounts, platforms, and deadlines simultaneously
• Excellent written and spoken English

Requirements

• Google Ads, Meta Blueprint, TikTok, and/or LinkedIn Ads certifications
• Experience working with hospitality, travel, tourism, lifestyle, or destination brands
• Proficiency with Looker Studio, reporting dashboards, or similar analytics tools
• Strong presentation skills and confidence explaining campaign performance to clients
• Experience comparing cross-channel performance and making budget allocation recommendations

Benefits

• Salary in USD
• U.S. holidays
• Uncapped PTO