[Hiring] Digital Marketing & Creative Specialist @HireLATAM

Role Description

Our Client is seeking a hands-on, high-ownership Remote Digital Marketing & Creative Specialist to directly manage performance advertising, creative asset production, and marketing execution. Working in close collaboration with the Chief Operating Officer, this team member will personally build, launch, optimize, and scale Meta and Google ad campaigns, produce high-converting digital ad creative, coordinate economical product/model photography and video shoots, and support new product launches to maximize profitability and customer acquisition.

Key Responsibilities

• Meta & Google Performance Advertising
  • Creates, launches, manages, and optimizes paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Shopping, and Performance Max).
  • Establishes campaign structures, selects target audiences, manages ad spend budgets, and optimizes Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).
  • Conducts systematic A/B testing of ad variations, including copy angles, creative layouts, hooks, headlines, and promotional offers.
  • Troubleshoots underperforming campaigns, builds clear reporting, and communicates actionable recommendations directly to executive leadership.
• Creative Asset Development & Production
  • Conceptualizes and personally designs digital ad assets, including graphics, image layouts, promotional copy, before-and-after presentations, and short-form video content.
  • Leverages design, video editing, and AI-assisted creative tools (such as Canva, Adobe Creative Cloud, CapCut, and generative AI platforms) to accelerate asset production.
  • Adapts creative assets across Meta, Google, TikTok, YouTube, and other digital advertising channels.
• Photography, Video & Content Creator Coordination
  • Identifies model and content requirements representing diverse hair types, skin tones, and age demographics.
  • Prepares creative briefs, shot lists, and production instructions for external photographers, videographers, and user-generated content (UGC) creators.
  • Coordinates product demonstration videos, customer testimonials, and before-and-after photography, carefully managing production expenses without relying on costly agencies.
• E-Commerce Growth & New Product Launches
  • Analyzes campaign metrics, product margins, conversion rates, and average order values (AOV) to ensure sustainable business profitability.
  • Collaborates on new product launch campaigns, establishing initial creative assets, photography requirements, and audience testing frameworks.
  • Identifies landing page and offer optimization opportunities to increase conversion rates and customer retention.

Qualifications

• 3+ years of direct, hands-on experience personally building, managing, and optimizing Meta and Google Ads campaigns within the DTC e-commerce sector.
• Demonstrated ability to personally produce ad graphics, image layouts, short-form video edits, and compelling ad copy using tools like Canva, Adobe Creative Cloud, or CapCut.
• Strong working knowledge of e-commerce performance analytics, including CAC, ROAS, AOV, LTV, conversion rates, and campaign contribution margins.
• Practical experience sourcing models/content creators, drafting production briefs, and organizing economical photography/video assets.
• Native-level written and spoken English proficiency to write persuasive ad copy, prepare briefs, and collaborate directly with US executive leadership.
• Full availability for a single, dedicated full-time role (candidates managing client rosters or agency side-projects do not qualify).
• Ability to work standard US Eastern Time business hours (Monday – Friday, ET) for daily morning syncs and cross-functional alignment.
• High-performance computer setup, HD webcam, noise-canceling headset, and high-speed reliable internet connection.

Preferred Qualifications

• Experience marketing beauty, personal care, hair care, skincare, self-tanning, or cosmetics products.
• Prior experience working directly with founders, COOs, or executive teams in lean, high-growth DTC e-commerce environments.
• Hands-on experience with Shopify, Google Analytics 4 (GA4), landing page builders, or AI-driven creative acceleration tools.
• Familiarity with TikTok and YouTube video advertising strategies.

Application Disclaimer: Please Read Before Proceeding

• To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
• Voice/Video Recording is REQUIRED. Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
• Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role.
• Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
• To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications.
• All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.